Interactive Advertising Bureau

The BVDW, IAB Austria and IAB Switzerland study on Internet use in the DACH region was undertaken in May and June 2014. The study included the measurement of socio-demographics, media consumption, digital commerce as well as the evaluation of the online presence of brands and interaction with brands on the Internet.
European markets covered: Austria, Germany and Switzerland

Get the slides here.

Online ad spend: IAB Romania H1 2014 report

The IAB Romania digital ad spend report for the first half of 2014 shows that online ad revenues saw a 28% increase compared to the same period of 2013 (H1 2013).

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Online ad spend: IAB Netherlands 2014 report

Online advertising revenue in the Netherlands reached €1.4bn in 2014, a growth of +11,3%. Mobile advertising revenue saw an 82% growth reaching a 17% share of the display market. Display revenues is sold via programmatic platforms reached €143.5m in 2014.

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Online ad spend: IAB Ireland 2014 infographic

Key points: - Digital adspend grows by 34% in 2014 Total - Online Advertising reaches a high of €263m - €1 in every €3 of digital adspend is now on mobile.

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Online ad spend: IAB Turkey 2014 press release and infographic

Digital advertising investment in Turkey grew by 20.5% in 2014.

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Online ad spend: IAB Poland 2014 infographic

Mobile advertising revenues in Poland increased their share by 122% in 2014.

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Online ad spend: IAB UK 2014 report

Online advertising revenue in the UK grew by 14% in 2014 reaching £7.194 billion in 2014.

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This library brings the most recent best practice multi-device and cross market studies together in one place.

IAB Europe has launched the Multi-Device and Connected World Library of Research to provide insight on the constantly evolving media consumption landscape.

Understanding the relationship between consumers and their devices across Europe is challenging for marketers and this library will bring the most recent best practice multi-device and cross market studies together in one place.

Tim Jones, Chairman of the IAB Europe Research Committee and Research Director Europe at Microsoft said “The Multi-Device and Connected World Library of Research from IAB Europe is an important initiative – in an era of always-on connectivity across multiple screens, it is important to increase our understanding of media behaviour”.

Have your study featured in the Library!

The Library of Research is an on-going initiative. If you are an IAB Europe member or National IAB member and would like to find out about featuring your research in the Multi-Device and Connected World Library of Research please contact puffett@iabeurope.eu.

What can you find in the Library 

The library includes studies that explore the use of TVs, PCs, Laptops, Tablets, Mobiles and Smartphones; how devices are used in combination; device usage during the day; share of time spent on each device; type of content consumed.

Featuring regional and local market multi-device consumption research, the Library reflects the richness and diversity of Europe’s media landscape and demonstrates the increasing potential for advertising across media platforms.

Great pieces of research from following companies and associations are included in the Library to date: AGOF, BVDW, comScore, IAB Austria, IAB Serbia, IAB Switzerland, IAB Turkey, IAB UK, Millward Brown and United Internet Media with InteractiveMedia.

More: IAB Europe held a Webinar to mark the launch of the Library, watch the recording

IAB Europe
Rond-Point Robert
Schuman 11
1040 Brussels
Belgium
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