Interactive Advertising Bureau

The Consumer Barometer is available with up-to-date digital consumer insights across 56 countries. Google has collaborated with IAB Europe, TNS and Hive for the 2015 version of the tool. Anyone can use the free tool to create and download customised data and market-specific information. These can help users discover anything from: how often people go online, to how many connected devices they may have, how people research and purchase online, the influence of online video on their shopping habits or the differences between generations and their online behaviour.

The tool can be accessed here.

An example of the data points available in the tool:

The 2013 report reveals that the European programmatic market leaped 111% from €0.98bn in 2012 to €2.08bn in 2013. Please also see the 2014 report here.

The European Programmatic Market Sizing research is produced by IAB Europe and IHS, taking a holistic approach to aggregating the data to ensure all stakeholder perspectives were included. The numbers are based on ad spend reported by IABs, transactional data, statistical and econometric models to infer a European market size and knowledge from industry experts. This programmatic research will complement the IAB Europe AdEx Benchmark report, the definitive guide to the state of the European online advertising market. This year the research has been further developed to include programmatic mobile and video.

IAB Europe announces panel of advertiser, agency, measurement and digital industry experts at dmexco 2014 Digital stakeholders to share their ideas on growing the European digital advertising industry

Brussels 3 September 2014 – IAB Europe is delighted to announce a lineup of speakers representing all corners of the digital ecosystem for its panel at dmexco this year. Marc Panic – Vice Chairman of IAB Europe and COO at GroupM Interaction EMEA will chair the panel and be joined by Gerhard Louw - International Media Management at Deutsche Telekom and active WFA member, Karim Attia – Chairman of the IAB Europe Brand Advertising Committee and CEO at, Daniel Knapp – Director Advertising Research at IHS Technology and Rene Lamsfuss, Chief Research Officer at Vivaki.

The panel, entitled ‘Unlocking a €50 billion European digital advertising industry’ will bring together these experts on Thursday 11th September at 14:00 CEST (seminar room 4) to discuss IAB Europe’s key programmes in regulatory and policy, business, research and education. According to IAB Europe’s AdEx Benchmark 2013 Report(1) the European online advertising market continues to show strong growth and IAB Europe is committed to supporting this young and innovative industry through a range of activities.

In addition to an outline of IAB Europe’s key programmes the panel will also provide an outlook on the market and current trends, such as Programmatic – a growth area which IAB Europe is supporting by delivering a comprehensive programme of educational activities to increase understanding of the programmatic ecosystem and the impact it is having on digital advertising. The IAB Europe Programmatic Trading Task force(2) and IHS Technology will publish their first-ever European Programmatic Trading market size figure at dmexco 2014.

As the voice of digital business and the leading European-level industry association for the interactive advertising ecosystem IAB Europe is hosting this panel at dmexco as part of its mission to promote and support the development of the digital industry.

Marc Panic – Vice Chair of IAB Europe and COO at GroupM Interaction EMEA said, “I am delighted to chair IAB Europe’s panel at dmexco 2014 – IAB Europe has a wide range of programmes dedicated to developing the digital industry and I anticipate a forward thinking discussion looking at the future of the market.”

Gerhard Louw - International Media Management at Deutsche Telekom and active WFA member said “I look forward to seeing the latest European numbers and trends in the digital advertising space and discussing the opportunities and challenges for large advertisers like ourselves in this exciting space.”

For more information about the panel or to arrange a meeting with IAB Europe to learn more about our current and future activities and how you can get involved please contact

Media please contact: Marie-Clare Puffett -

About IAB Europe
IAB Europe is the voice of digital business and the leading European-level industry association for the interactive advertising ecosystem. Its mission is to promote the development of this young and innovative sector by shaping the regulatory environment, investing in research and education, and developing and facilitating the uptake of business standards. Together with its members – companies and national trade associations – IAB Europe represents over 5,500 organisations    Twitter: @IABEurope,   LinkedIn: IAB Europe

(1) About IAB Europe’s AdEx Benchmark Report:
The data has been compiled by IAB Europe based on information provided by the national IAB offices around Europe. It is then processed and analysed by IHS Technology. The report includes market size and value information for the full membership of IAB Europe in 2013 including Austria, Belgium, Bulgaria, Croatia, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Italy, the Netherlands, Norway, Poland, Slovenia, Romania, Russia, Spain, Slovakia, Serbia, Turkey, Sweden, Switzerland and the UK. The data represents the calendar year 2013 January- December. This is the eighth AdEx Benchmark Report which began in the calendar year 2006.
The report can be accessed here

(2) About the IAB Europe Programmatic Trading Task Force
The IAB Europe Programmatic Trading Task Force is a multi-stakeholder initiative to help Publishers, Agencies and Advertisers increase their understanding of the programmatic ecosystem and the impact it is having on digital advertising.  The Task Force will deliver a comprehensive pan-European programme of educational activities.

About dmexco
dmexco is the leading international marketing exposition and conference connecting the global digital economy. Brands and leading companies from the global digital industry will be presenting their latest digital solutions, technologies, visions and innovations at dmexco on 10th and 11th September.

IAB Europe
Rond-Point Robert
Schuman 11
1040 Brussels
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