MIXX Awards Europe Winners 2019 – Toyota Hybrid Cars Programmatic OOH (Universal McCann)
Toyota Hybrid Cars Programmatic OOH
Awards: Programmatic Advertising (Bronze)
With no other brand in Turkey (except Toyota) producing hybrid engine technology, consumers were still very new to this tech. There was also misinformation about hybrid engines. Universal McCann carried out a campaign with extensive and informative messages to raise awareness of Toyota’s hybrid vehicles and implemented a data driven OOH campaign.