This website makes use of Google Analytics cookies.
For more information on how to block such cookies, please read our cookie policy.
By using this website, you agree to the use of cookies as explained in the cookie policy.


IAB Europe report: Attitudes towards Programmatic Advertising – A deep dive into buy-side attitudes and adoption

The following report provides further insight into the buy-side (advertisers and agencies) attitudes and current adoption of programmatic advertising following the full report publication. The additional data in this report includes a breakdown of advertiser and agency respondents by regions as listed below:

  • Central and Eastern Europe: Bulgaria, Croatia, Czech Republic, Hungary, Poland, Romania, Russia, Serbia, Slovakia, Slovenia, Turkey
  • Northern Europe: Norway, Sweden, Denmark, Finland
  • Southern Europe: Spain, Italy, Portugal , Greece
  • Western Europe: UK, France, Germany, Belgium, Switzerland, Netherlands, Austria, Ireland

Download the document here.


Our Latest Posts

Lines (1)