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Shortlist of finalists announced for the MIXX Awards Europe 2018

Brussels, 16 April 2018 – IAB Europe is delighted to announce the shortlist of finalists for the MIXX Awards Europe 2018. Winners of the thirteen categories will be announced at IAB Europe’s Interact conference in Milan on 23rd May.

The MIXX Awards Europe recognise and celebrate the best digital advertising campaigns in Europe and the contribution they have made to the development of the digital advertising industry. Winning entries will be showcased to educate the marketplace about what works and why in digital marketing, as well as inspire the industry by highlighting new ideas and future trends.

Anna Lubowska, CEO, GroupM Poland and Chair of the Jury said: “The MIXX Awards Europe highlight the latest and greatest in Digital Campaign innovation and enable marketers to better understand how to use digital media to engage with current and potential consumers. I am pleased to have seen a wide variety of entries this year from companies large and small.”

The 2018 shortlisted entries are (in no particular order):

Category: Branded Content

Campaign Organisation
From Inside the PLot People Initiative
Akbank Jazz Verison of The City MediaCom
Orkid Like A Girl Local Initiative Excel Communication and Perception Management
#BEHEARD –  AJ Fight of the century Havas Media Group
T-Mobile Internet A-Z MediaCom – die Kommunikationsagentur GmbH
Your Children Are Entrusted to Us Tick Tock Boom
Fanta 2017 – Fantamentally changes MediaCom
Ruhun Doysun 12YAPIM
Vodafone Fi Sponsorship Mindshare

Category: Campaign Effectiveness

Campaign Organisation
Her Street View J.Walter Thompson
Dare to Play LDV United
Vanilla Skype – The First Theatre Play with an Audience Casting Golin & MullenLowe Romania
Sahibinden: Warm Home for All RAFINERI
Another Perspective of Poem Tick Tock Boom
DCO for Linear TV Advertising MediaCom
Fanta 2017 – Fantamentally changes MediaCom
How Carglass used a Dynamic Creative Optimised (DCO) campaign to boost their sales. AdSomeNoise

Category: Display Advertising

Campaign Organisation
Akbank Jazz Verison of The City MediaCom
Sahibinden: Warm Home for All RAFINERI
Pegasus Airlines – Do You Still See the Same Ads? Hype
Special & Integrated advertising for launch of Samsung Note8 Italiaonline
Audi Dealer campaign MediaCom

Category: Effective use of Data

Campaign Organisation
Another Perspective of Poem Tick Tock Boom
Akbank Jazz Verison of The City MediaCom
DCO for Linear TV Advertising MediaCom
Father’s Day ING Bank Türkiye
Spotify for Snickers – “The Hunger Spotter” Spotify
Spotify for SEAT – “Start Moving” Spotify
Cornetto Artificial Intelligence Mindshare
Kia Lead Generation System Havas Media Group

Category: Integrated Advertising

Campaign Organisation
Dare to Play LDV United
From Inside the PLot People Initiative
Fanta 2017 – Fantamentally changes MediaCom
#banabak-Şok Youth Platform: Integrating mobile world with discounters P&G
Orkid Like A Girl Local Initiative Excel Communication and Perception Management
Vodafone Fi Sponsorship Mindshare
Dynamic Audio ads on Spotify KLM Royal Dutch Airlines
OMO Collect Memories Mindshare Turkey
Hue light it up Havas Media
One Step Ahead Havas Media Group

Category: Mobile Display Advertising

Campaign Organisation
Tour de Tech Havas Media Group
Opet by My Side People Initiative
Smart Audience Targeting on Facebook AKBANK
Player 1 Starcom
Hopi BP Branded Pin Usage Zoom İletişim Planlama ve Satınalma A.Ş.
Freezone Data Hunters Mindshare Turkey
Nestlé Maggi Sultans of the Feast Mindshare Turkey

Category: Native Advertising

Campaign Organisation
Sahibinden: Warm Home for All RAFINERI
Denmark’s Best Idea – very high engagement and explosive brand awareness Ekstra Bladet
Xaxis, GlobalGiving & The Girl Fund Xaxis
KizlarSoruyor & Carat – Okey Condoms Micro Moments Lounge Campaign KizlarSoruyor

Category: Programmatic Advertising

Campaign Organisation
MAC Cosmetics, Footfall Increase with Programmatic OOH Mindshare Turkey
Dry Shampoo Initiative Russia
Dynamic Audio ads on Spotify KLM Royal Dutch Airlines
DCO for Linear TV Advertising MediaCom
Akbank Programmatic TV Akbank
How Carglass used a Dynamic Creative Optimised (DCO) campaign to boost their sales AdSomeNoise

Category: Responsive Display Advertising

Campaign Organisation
From Inside the PLot People Initiative
Audi Dealer campaign MediaCom
Opet by My Side People Initiative

Category: Search Advertising

Campaign Organisation
The Future of Search Ads Akbank
From Google to Amazon: Bose 360 Degree E-commerce Search Strategy MediaCom Worldwide
Turkcell – What was not up and running? Hype
Pegasus Airlines -Do You Still See the Same Ads? Hype

Category: Social Media

Campaign Organisation
Electric Castle_Unofficial Partners Golin & MullenLowe Romania
Dare to Play LDV United
Vanilla Skype – The First Theatre Play with an Audience Casting Golin & MullenLowe Romania
Another Perspective of Poem Tick Tock Boom
Wyborowa Project 30/90 McCann Worldgroup & Reprise
MURAL on line 🙂 MOSQI.TO
How to achieve a spectacular ROPO effect and generate a tremendous ROAS due to the Social Media activities? They.pl

Category: Video Advertising

Campaign Organisation
Clear Aurora Mindshare
Rexona Aurora Mindshare
Do Not Be A Cyberbully! #BeAwareofit! Titrifikir
Freezone Project Midlane Vodafone
Banabak – Let one deal lead to another! Saatchi&Saatchi Istanbul
From Inside the PLot People Initiative

Category: Virtual and Augmented Reality

Campaign Organisation
SmARt Engine milklab Media
Sea Hero Quest VR MediaCom Agentur für Media-Beratung GmbH
The Missed Spaceflight VML Poland
Ford Psychology of Performance Oath / Mindshare

The Jury is Chaired by Anna Lubowska, CEO at GroupM Poland and joined by Peter Drake, Executive Creative Director, DigitasLBi, Renu Hangreefs-Snehi, Vice President Corporate Communications, PR and Reputation Management, Carlson Rezidor Hotel Group, Dan Watson, Digital Director, Carat, Libby Stroud-Kroon, Global Marketing Manager – Digital & Content for Johnnie Walker, Diageo, Hossein Houssaini, Global Head of Programmatic Trading, Havas, Daniel Bischoff, Marketing Director, RTL Ad Connect and Roberto Zanaboni, Head of Digital Advertising, RCS Media Group.

More information about the jury members can be found online here.

This year, IAB Europe has brought together a unique mix of speakers to explore the future of digital under the theme: Disrupt. Adapt. Reinvent. Coming into force the day after the conference, GDPR will be a big focus. In addition, we will discuss the latest trends and issues in digital advertising including AI, Blockchain, Fake News, Brand Safety, Transparency, Viewability, Programmatic Video, and more. You can view the Preliminary Agenda here.

NB: please note that the number of shortlisted entries reflects the number of entries per category.


For more information, please contact:

Marie-Clare Puffett, IAB Europe (puffett@iabeurope.eu)

About IAB Europe

IAB Europe is the leading European-level industry association for the digital advertising ecosystem. Its mission is to promote the development of this innovative sector and ensure its sustainability by shaping the regulatory environment, demonstrating the value digital advertising brings to Europe’s economy, to consumers and to the market, and developing and facilitating the uptake of harmonised business practices that take account of changing user expectations and enable digital brand advertising to scale in Europe.

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