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Shortlist of finalists announced for the IAB Europe Research Awards 2018

Brussels, 16 April 2018 – IAB Europe is delighted to announce the shortlist of finalists for the IAB Europe Research Awards 2018. Winners of the eight categories will be announced at IAB Europe’s Interact conference in Milan on 23rd May.

The IAB Europe Research Awards recognise and showcase great European digital research projects and the contribution they have made to the development of the digital advertising industry. Knowledge is a key part of our programme to help develop the digital advertising business across Europe and we have a wealth of work that we aim to promote and share. Winning projects will become part of the IAB Europe expanding libraries of proof points, including the Programmatic, Multi-device and Connected World and Ad Effectiveness libraries, for industry professionals to use in their strategies and daily work.

Paul Hardcastle, Research Director, Oath and Chair of the Jury said: “Now in their eighth year, the IAB Europe Research Awards celebrate and showcase excellence in digital advertising research from across Europe. Being shortlisted for a Research Award is an industry recognised achievement and I am impressed with the number and quality of entries received this year.”

The 2018 shortlisted entries are (in no particular order):

Category: Advertising Solutions

Project Organisation
Free Viewability comScore
AGOF daily digital facts – a new Currency for Digital Reach in the German Market AGOF e.V.
Chat to me!
How the effective integration of outstream video paves the way for the future of chatbots
Kantar Millward Brown & Teads

Category: Audience Measurement

Project Organisation
CROSSroads™: crossmedia and crossdevice measurement, real time, of audio-visual contents and related behaviour OMD, Omnicom Media Group, Annalect
Total Internet Audience in France MEDIAMETRIE
The Volkswagen In-market Project Annalect

Category: Best Use of Research Budget

Project Organisation
Marketing Priorities 2017

NewBase

Category: Brand Advertising Effectiveness

Project Organisation
From On-device to Out-of-home: Measuring the whole picture of campaign effectiveness for Google On Device Research
Through the Eye and into the Brain: From Viewability to Visual Engagement Inskin Media
CROSSroads™: crossmedia and crossdevice measurement, real time, of audio-visual contents and related behaviour OMD, Omnicom Media Group, Annalect
Pioneering research proves that social media effectively drives long term brand impact Kantar Millward Brown
AdReaction: The Art of Integration Kantar Millward Brown
(In)famous by Association: Media Context Effects on Brand Perception Inskin Media

Category: Consumer Attitudes and Behaviour

Project Organisation
Retail Revolution: How Consumers Accept, Understand and Trust Artificial Intelligence OMD EMEA
CROSSroads™: crossmedia and crossdevice measurement, real time, of audio-visual contents and related behaviour OMD, Omnicom Media Group, Annalect
Sex, Lies and AI: How Humans Feel About Artificial Intelligence SYZYGY
How Zoznam uses cross-promotion to keep their readers in a quality environment Strossle & Zoznam
Context is king – the value of an engaging news context JP/Politikens Hus
Exploration into how to build Brand Love – Brand Love Index in association with Kantar Consulting Oath

Category: Consumer Devices

Project Organisation
CROSSroads™: crossmedia and crossdevice measurement, real time, of audio-visual contents and related behaviour OMD, Omnicom Media Group, Annalect
Total Internet Audience in France MEDIAMETRIE
Understanding the connected TV advertising opportunity in Europe SpotX

Category: Digital Advertising Formats

Project Organisation
Retail Revolution: How Consumers Accept, Understand and Trust Artificial Intelligence OMD EMEA
User Insights from Another Reality Oath
Chat to me!
How the effective integration of outstream video paves the way for the future of chatbots
Kantar Millward Brown & Teads
The Awin Report 2017 Awin
Understanding the connected TV advertising opportunity in Europe SpotX
Tape à L’Oeil: Impact of CRM advertising on in-store sales Facebook

Category: Research and Data Innovation

Project Organisation
SOE Toolkit BBC Global News LImited
Video Vision Project: using the Google Video Intelligence API & Neuro Sciences to predict video viewtime & completion rate. Mediabrands
Visual Content Insight – How to maximize the use of images in social content Wavemaker
Influence Power Index MediaCom Warszawa sp. z o.o.
CROSSroads™: crossmedia and crossdevice measurement, real time, of audio-visual contents and related behaviour OMD, Omnicom Media Group, Annalect
Total Internet Audience in France MEDIAMETRIE
Disney: Film MMM Facebook
User Insights from Another Reality Oath

 

The Jury is Chaired by Paul Hardcastle, Research Director at Oath and joined by Geir Jangas, Director of Advertising, Schibsted, Stephanie Matthews, Commercial Audiences Manager, ITV, Tony Evans, EMEA Marketing Science Director, Facebook, Louise Twycross-Lewis, Senior Research and Social Insight Consulting Director, Wavemaker UK and Pawel Kolenda, Research Director at IAB Poland and Vice-Chair of the IAB Europe Research Committee.

More information about the jury members can be found online here.

At this year’s Interact conference, IAB Europe has brought together a unique mix of speakers to explore the future of digital under the theme: Disrupt. Adapt. Reinvent. Coming into force the day after the conference, GDPR will be a big focus. In addition, we will discuss the latest trends and issues in digital advertising including AI, Blockchain, Fake News, Brand Safety, Transparency, Viewability, Programmatic Video, and more. You can view the Preliminary Agenda here.

NB: please note that the number of shortlisted entries reflects the number of entries per category.


For more information, please contact:

Marie-Clare Puffett, IAB Europe (puffett@iabeurope.eu) 

About IAB Europe

IAB Europe is the leading European-level industry association for the digital advertising ecosystem. Its mission is to promote the development of this innovative sector and ensure its sustainability by shaping the regulatory environment, demonstrating the value digital advertising brings to Europe’s economy, to consumers and to the market, and developing and facilitating the uptake of harmonised business practices that take account of changing user expectations and enable digital brand advertising to scale in Europe.

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