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about
us
- IAB Europe
  - Board Members
  - Team Members
- Committees & Task Forces
Our
Focus
Transparency
& Consent
Framework
Knowledge
Hub
Events & Training
Membership
News/Blog
- News
- blog
- Podcasts
GDPR
Proposed ePrivacy Regulation
EU-US Privacy Shield

22 May 2017

Research Awards – Brand Advertising Effectiveness Winner

Category:	Brand Advertising Effectiveness
Award:	WINNER
Company:	Kantar Millward Brown
Project:	KMB BrandLift: AOL, Cadbury Buttons ‘Memory Lane’

Browse or download the case study below:

Get the slides here.

Download - 1.44 MB

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