Skip to content

INTERACTIVE ADVERTISING BUREAU

Members Login
Get In Touch

about
us
- IAB Europe
  - Board Members
  - Team Members
- Committees & Task Forces
Our
Focus
Transparency
& Consent
Framework
Knowledge
Hub
Events
Membership
News/Blog

×

about
us
- IAB Europe
  - Board Members
  - Team Members
- Committees & Task Forces
Our
Focus
Transparency
& Consent
Framework
Knowledge
Hub
Events
Membership
News/Blog

Blog

22 May 2017

Research Awards – Brand Advertising Effectiveness Winner

Category:	Brand Advertising Effectiveness
Award:	WINNER
Company:	Kantar Millward Brown
Project:	KMB BrandLift: AOL, Cadbury Buttons ‘Memory Lane’

Browse or download the case study below:

Get the slides here.

Download - 1.44 MB

Our Latest Posts

4 December, 2019

TCF Workshop Webinars – Switch Over from TCF v1.0 to TCF v2.0 Support

21 November, 2019

IAB Europe announces results of its CMP compliance test

20 November, 2019

IAB Spain launches the first Influencers Marketing White Paper

18 November, 2019

IAB Europe Economic Trends Forum recording & infographic – Connected TV Advertising

15 November, 2019

New IAB Europe Programmatic Trading Committee Chair outlines his vision

Categories

Lines (1)

IAB Europe
Rond-Point Robert Schumanplein 11
1040 Brussels
Belgium

Sitemap

About Us
Our Focus
Transparency & Consent Framework
Knowledge Hub

Features

Membership
Events
News
Contact Us

Legal

General Terms of Use
Privacy Policy

+32 (0) 225 675 33
communication@iabeurope.eu

Affiliations

© 2019 IAB Europe

XThe IAB Europe website uses cookies to ensure that the content is informative, up-to-date and that the website functions properly. If you permit us we will use those means to collect data on your visits for aggregated statistics to improve our service. More information No Thanks Accept cookies for aggregated statistics Cookie settings

Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.

Necessary

Necessary

Always Enabled

Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.

Advertisement

Analytics

Performance

Functional

Save & Accept