Online Ad Spend Studies from local IABs
Online ad spend: IAB Romania H1 2014 report
The IAB Romania digital ad spend report for the first half of 2014 shows that online ad revenues saw a 28% increase compared to the same period of 2013 (H1 2013).
Online ad spend: IAB Netherlands 2014 report
Online advertising revenue in the Netherlands reached €1.4bn in 2014, a growth of +11,3%. Mobile advertising revenue saw an 82% growth reaching a 17% share of the display market. Display revenues is sold via programmatic platforms reached €143.5m in 2014.
Online ad spend: IAB Ireland 2014 infographic
Key points: – Digital adspend grows by 34% in 2014 Total – Online Advertising reaches a high of €263m – €1 in every €3 of digital adspend is now on mobile.
Online ad spend: IAB Turkey 2014 press release and infographic
Digital advertising investment in Turkey grew by 20.5% in 2014.
Online ad spend: IAB Poland 2014 infographic
Mobile advertising revenues in Poland increased their share by 122% in 2014.
Online ad spend: IAB UK 2014 report
Online advertising revenue in the UK grew by 14% in 2014 reaching £7.194 billion in 2014.