Online Ad Spend Studies from local IABs

Online ad spend: IAB Romania H1 2014 report

The IAB Romania digital ad spend report for the first half of 2014 shows that online ad revenues saw a 28% increase compared to the same period of 2013 (H1 2013).

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Online ad spend: IAB Netherlands 2014 report

Online advertising revenue in the Netherlands reached €1.4bn in 2014, a growth of +11,3%. Mobile advertising revenue saw an 82% growth reaching a 17% share of the display market. Display revenues is sold via programmatic platforms reached €143.5m in 2014.

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Online ad spend: IAB Ireland 2014 infographic

Key points: – Digital adspend grows by 34% in 2014 Total – Online Advertising reaches a high of €263m – €1 in every €3 of digital adspend is now on mobile.

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Online ad spend: IAB Turkey 2014 press release and infographic

Digital advertising investment in Turkey grew by 20.5% in 2014.

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Online ad spend: IAB Poland 2014 infographic

Mobile advertising revenues in Poland increased their share by 122% in 2014.

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Online ad spend: IAB UK 2014 report

Online advertising revenue in the UK grew by 14% in 2014 reaching £7.194 billion in 2014.

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