Millward Brown Research: AdReaction Video Creative in a Digital World
Millward Brown's AdReaction Video study explores how, where and why multiscreen users in 42 countries are viewing video, and what marketers need to know to create video that is effective across screens. Follow #adreaction for more!
XIAB Europe stores and/or accesses information on your device by means of cookies to ensure that the website functions properly and to remember your choices for future visits. With your consent, we will store and/or access information on your device to collect data for aggregated statistics in order to measure the performance of the content presented to you. You can withdraw consent at any time by clicking on the “Privacy & Cookies Policy” button at the top of the web pages. More informationRefuse analytics cookiesAccept analytics cookiesCookie settings
Privacy & Cookies Policy
Privacy Overview
This website stores and/or accesses information on your device by means of cookies to ensure that the website functions properly and to remember your choices for the future visits. With your consent, we will store and/or access information on your device as well to collect data for aggregated statistics in order to measure the performance of the content presented to you. You can withdraw your consent at any time by clicking on the “Privacy & Cookies Policy” button at the top of the web pages.
These cookies are used to save your preferences about cookies (e.g. the information that you have consented to analytics cookies). When you visit the website later again, this cookie will allow the preferences you expressed previously to be recognised by the website as to not solicit your consent too frequently. Given their functionality, you cannot refuse these cookies.
These cookies are necessary for purely technical reasons to ensure security of our websites and make certain elements accessible and operational. Given their technical necessity, only an information obligation applies, and you cannot refuse these cookies.
Cookie
Duration
Description
__cf_bm
30 minutes
This cookie, set by Cloudflare, is used to support Cloudflare Bot Management.
cookielawinfo-checkbox-analytics
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional
11 months
The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
CookieLawInfoConsent
1 year
CookieYes sets this cookie to record the default button state of the corresponding category and the status of CCPA. It works only in coordination with the primary cookie.
viewed_cookie_policy
11 months
The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
These cookies are used to measure the visits on the website and compile reports about the activity on the website. This allows IAB Europe to know which web pages or content are most popular to improve the content of the website. These cookies are only placed if you accept them, and you can refuse them at any time using the corresponding toggle.
Cookie
Duration
Description
_pk_id.1.be1c
1 year 27 days
Matomo Analytics
_pk_ses.1.be1c
30 minutes
Matomo Analytics
browser_id
5 years
This cookie is used for identifying the visitor browser on re-visit to the website.
