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IAB Europe Webinar Recording: Research Awards Winners – Consumer Behaviour and Media Planning

This is the second of two webinars showcasing the winners of the IAB Europe 2018 Research Awards which recognise and celebrate the research projects and the contribution they have made to the development of the digital advertising industry.

The winning case studies of the Consumer Attitudes and Behaviours and Digital Advertising Formats categories were presented:

  • Consumer Attitudes and Behaviour winner: OMD EMEA – Retail Revolution: How Consumers Accept, Understand and Trust Artificial Intelligence
  • Digital Advertising Formats winner: Oath – User Insights From Another Reality

Watch the recording and download the presentation HERE and HERE.

The speakers were:

Chelsea Horncastle, Senior Product Innovation and Insights Manager, OMD EMEA Paul Hardcastle, Research Director, Oath

 

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