This website makes use of Google Analytics cookies.
For more information on how to block such cookies, please read our cookie policy.
By using this website, you agree to the use of cookies as explained in the cookie policy.


IAB Report: Global Mobile Advertising Revenue 2012

IAB Europe, the U.S. IAB Mobile Marketing Center of Excellence, and IHS revealed during a webinar their global figures for mobile advertising revenue. The figures highlight a strong positive growth story taking place across mobile advertising formats. Revenues leaped a massive 82.8% from €3.769bn in 2011 to €6.889bn in 2012. With growth rates of 88.8% in search, 87.3% in display and 40.2% in messaging at a global level, ad spend in these formats reflects bullish growth in the sector.

Key findings:

  • Mobile advertising revenues leaped a massive 82.8% from €3.769bn in 2011 to €6.889bn ($8.852bn) in 2012
  • Driven by both established and emerging markets, mobile advertising revenue continues to be dominated by the search segment, which represented 52.8% of total global mobile advertising revenue
  • The share by region of the global figure of $5.3 billion (€3.8 billion) for 2012 is: Western Europe 16.9%; Central Europe 1.3%; North America 39.8%; Latin America 0.6%; Asia-Pacific 40.2%; Middle East & Africa 1.2%.

You can watch the webinar recording here

Our Latest Posts

Lines (1)