In the past 20 years, the proportion of non-US internet users measured by comScore has increased from 34% of the global desktop population to 89%, with EMEA now accounting for a third of this audience across the globe.
Global trends such as the growth of mobile platforms have created new digital time, and distributed audiences across devices. Understanding nuances of each platform, important synergies between them, and subtleties unique to the UK are key to making the most of consumers’ shift to multi-platform usage.
Some key insights:
Read the original report here.