IAB Europe's Digital Dawn Podcast - Season 4, Episode 4: A Deep Dive into Supply Chain Transparency

Listen to the podcast here

In this episode, our Chief Economist, Daniel Knapp, speaks with Michael Simpkins, Director of Marketplace Development at Xandr. They discuss all things supply path optimisation and how even during economic downturn, there are ample opportunities for brands to take control of their supply chain, maximise cost and operational efficiencies more through curated technology.

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