Interactive Advertising Bureau
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What is IAB Europe?

IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable businesses to thrive in the European market.

Digital Ad Spend in Europe

IAB Europe's annual AdEx Benchmark Report is the definitive guide to advertising expenditure in Europe covering 29 markets. Released in June 2024, the latest report indicates that despite challenging economic indicators, the market demonstrated exceptional resilience, with an additional €10.9 billion investment over 2023.

Why Join Us?

Join us to shape the future of the digital marketing and advertising ecosystem in Europe.

Position Your Company as a Digital Leader

Collaborate with other industry experts in our committees and task forces to shape industry frameworks, guidance and harmonised business standards, develop market-making research and education programmes.

Collaborate with Industry Peers

Collaborate with other industry experts in our committees and task forces to shape industry frameworks, guidance and harmonised business standards, develop market-making research and education programmes.

Access our Resources

Consult our regulatory one-stop-shop for information about latest legislative developments. Visit our knowledge hub to access definitive guides and research to digital advertising spend, programmatic, mobile, ad effectiveness, measurement, viewability, video, cross-device and ad formats.

Reach and Develop Across Europe

Network and connect with professionals from across Europe via our member meetings and events such as Interact, Virtual Programmatic Day, the IAB Europe Research Awards and MIXX Awards Europe. Meet the national IABs and learn about developments in local markets.

Protect your Interests

Shape the development of EU rules and their implementation into national law to avoid differing local approaches. Meet and educate policymakers, providing the knowledge about complex technology topics and real-world business that needs to inform regulation, and get the opportunity to meet with senior-level EU decision-makers.

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Join Us & Our Members To Help Shape Tomorrow

Our members are at the forefront of decision making about the interactive industry. The IAB Europe Corporate Membership gives our members the opportunity to be involved in our activities, influence the direction of the organisation, as well as to express their views on the major issues of the day and gain additional consultation rights on setting standards. Together with our members - Companies and National Trade Associations – IAB Europe represents over 5,500 organisations.

Latest resources

Events

News

[Watch on Demand] IAB Europe's The Great Debate - Trust & Transparency 2024

On 16th October, we hosted our Great Debate webinar, where we explored the future of trust and transparency in 2024 […]

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IAB Europe's Guide to Omnichannel Retail Media

Despite its fragmentation, Europe's Digital Retail Media Advertising market is growing rapidly, with ad spend projected to hit €31 billion […]

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IAB Europe’s Retailer Digital Advertising Capability Map - Updated October 2024

Retail Media digital advertising investment in Europe is projected to reach €31 billion by 2028, underscoring the transformative impact of […]

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E-commerce Germany Awards 2025

19th February 2025 - Find out more here The E-commerce Germany Awards, now in its 8th edition, holds a prominent […]

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IAB Europe's The Great Debate Retail Media H2 24

30th October | 12:00 CET - register here Join us for our virtual H2 2024 edition of The Great Debate […]

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IAB Europe's The Great Debate - Trust & Transparency 2024

16th October | 12:00 CET - register here Join us for the Great Debate as we explore the future of […]

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IAB Europe Launches New Retail Media Certification Programme in Beta Phase to Drive Transparency and Accountability in Retail Media Measurement

Brussels, Belgium, 30th October -  IAB Europe is pleased to announce the Beta test launch of the Retail Media Certification […]

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IAB Europe Public Statement on the Draghi Report

IAB Europe welcomes the report on “The future of European competitiveness”, prepared by Mario Draghi, and its comprehensive analysis of […]

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IAB Europe Publishes Repository of European IAB’s Initiatives

IAB Europe has released a new document titled ‘Repository of European IAB’s Initiatives for Responsible Digital Advertising’, showcasing a range […]

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IAB Europe is the European-level association for the digital marketing and advertising ecosystem

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