Member News: IAB UK appoints Jon Mew as CEO
London, 5 January 2017. The Internet Advertising Bureau UK has named Jon Mew as its new chief executive. Mew has […]
Read More »IAB Europe White Paper: Native Advertising and Content Marketing
Today’s consumers are bombarded with advertising messages which could mean up to 5,000 messages each day. Combine this fact with […]
Read More »How to Comply with EU Rules Applicable to Online Native Advertising
IAB Europe has prepared Guidance on how to comply with EU rules applicable to online native advertising and content-based advertising. […]
Read More »Online advertising driven by mobile in H1 2016 to €18.6bn, latest AdEx Benchmark study reveals
Brussels 23 November - IAB Europe, in collaboration with IHS Markit, has today published the AdEx Benchmark H1 2016 study. […]
Read More »European publishers urge European Commission to recognise importance of digital advertising in review of the ePrivacy Directive
Brussels, 23 November 2016 – With media independence a hot topic across Europe and around the world, European publishers today […]
Read More »IAB Europe White Paper: Using Data Effectively in Programmatic
An updated version of this white paper with GDPR considerations is available here Consumers are using an ever-increasing variety of […]
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