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News

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IAB Europe Metrics and KPIs survey – take part now!

Bjorn Bojen
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10/03/2017
Which metrics drive brand advertising investment in digital? IAB Europe invites the industry to share insight about their measurement priorities […]
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Press Release: Townsend Feehan, CEO of IAB Europe becomes EDAA Chair

Bjorn Bojen
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09/03/2017
Brussels, 9 March 2017 – We are pleased to announce that Townsend Feehan, CEO of IAB Europe, has been appointed […]
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Press Release: comScore Announces UK Launch of Video Metrix® Multi-Platform to Measure Video Audiences Across Smartphones, Tablets and Desktops

Bjorn Bojen
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24/02/2017
Launch Includes Mobile Video Reporting for YouTube and Its Partner Channels to Bolster Measurement of Distributed Content London, 23 February […]
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Press Release: Interact 2017 - The New Rules of Engagement: Online Advertising Industry leaders drive solutions to business, policy and societal challenges

Bjorn Bojen
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13/02/2017
Brussels, 10 February 2017 – Interact, IAB Europe’s flagship annual conference, goes to Amsterdam for 2017.  The conference will take place […]
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Get your work recognised with a European award – IAB Europe Research Awards

Bjorn Bojen
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02/02/2017
The IAB Europe Research Awards are an opportunity to gain industry recognition for your digital research projects to be showcased […]
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Get your campaigns recognised with a European award – MIXX Awards Europe

Bjorn Bojen
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02/02/2017
The MIXX Awards are an opportunity gain industry recognition for your European campaigns and to educate the marketplace about what […]
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Blog

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Members of IAB Europe’s Programmatic Trading Committee Have Come Together to Compile a Q&A Blog on Measurement in a Post Third-Party Cookie Environment

Amy Mazzola
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05/04/2023
  The impending termination of support for third-party cookies on Google Chrome means that many of the metrics that marketers […]
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International Knowledge Exchange on Audience Measurement

Amy Mazzola
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04/04/2023
   IAB Europe have worked with the teams at CIMM, egta, EACA and WFA to curate this International Knowledge Exchange […]
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Guest Blog Post with Meta - Meta Launches Brand Suitability Controls and Third Party Verification for Feed Powered by AI

Amy Mazzola
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04/04/2023
    In this week’s member guest blog post we caught up with Samantha Stetson,  VP, Client Council and Industry […]
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IAB Europe’s New Research & Insights Forum

Amy Mazzola
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03/04/2023
IAB Europe is pleased to announce the launch of its new Research & Insights Forum, which is an evolution of […]
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Introducing the Digital People's Poll - Have Your Say on Retail Media Investment

Lauren Wakefield
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31/03/2023
IAB Europe is excited to release the new Digital People's Poll. The Digital People’s Poll reveals what's really happening in […]
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That’s a Wrap! Check Out the Highlights and Session Recordings From Our First Great Debate of the Year on Sustainability in Digital Advertising

Lauren Wakefield
|
30/03/2023
On the 28th of March, IAB Europe hosted the first Great Debate of 2023 where we saw over 250 attendees tune […]
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