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Entries Now Open for the 2025 MIXX Awards Europe

Lauren Wakefield
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18/07/2025
Celebrating Future Proof Creativity in Digital Advertising 18th July, Brussels, Belgium - IAB Europe is thrilled to announce the launch […]
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IAB Europe Releases Latest Attitudes to Retail Media Report Revealing Key Trends, Challenges, and Opportunities

Lauren Wakefield
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15/07/2025
Share of Media Buyers Working with 4-6 Retail Media Networks (RMNs) More Than Doubled in 2025, Driven by First-Party Data […]
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Advertising Industry Calls on the European Commission: Recognise Existing Digital Rules Ahead of the Digital Fairness Act

Lauren Wakefield
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14/07/2025
BRUSSELS, Belgium, 14th June 2025 – IAB Europe, together with a broad coalition of advertising industry associations, has called on […]
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Announcing the New Chair and Vice Chair of IAB Europe’s Policy Committee

Lauren Wakefield
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11/06/2025
IAB Europe is delighted to announce the appointment of Jacob Dexe, Public Affairs Manager at IAB Sweden, as the new […]
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Announcing the Chair and Vice Chair of IAB Europe’s New Advertising & Media Committee

Lauren Wakefield
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05/06/2025
Since the launch of our newly formed Advertising & Media Committee in March, we have been focused on uniting industry […]
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IAB Europe Officially Launches Retail Media Certification Programme for Retailers and Expands Beta Test to Ad Tech Participants

Lauren Wakefield
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29/05/2025
Brussels, Belgium, 29th May 2025 – IAB Europe has announced the official launch of its Retail Media Certification Programme for […]
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Blog

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Shifting Paths to Publisher Content: Early Evidence from European Traffic Data

Lauren Wakefield
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23/03/2026
Executive Context Across Europe, thousands of online publishers depend on advertising to monetise their content. Although advertising revenue is often […]
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AI and Commerce Media - A Q&A with Members of Our Retail & Commerce Media Committee

Lauren Wakefield
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20/03/2026
AI is rapidly reshaping Commerce Media. This Q&A with experts from our Retail & Commerce Media Committee explores how it […]
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First Speakers & Full Agenda Revealed: The Great Debate on Retail Media

Lauren Wakefield
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17/03/2026
If Retail and Commerce Media are on your radar this year, this is one virtual event you’ll want to have […]
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Is CTV Now a Conversion Platform? A Q&A With Members of Our CTV Working Group

Lauren Wakefield
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11/03/2026
Connected TV (CTV) is rapidly becoming a measurable, performance‑driving channel, and this Q&A with experts from our CTV Working Group […]
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Driving Trust, Innovation, and Growth in Retail Media: Highlights from IAB Europe’s Q1 2026 Retailer Council Meeting

Nicole Laleva
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06/03/2026
On 3rd March, members of our Retailer Council gathered at the SMG headquarters in London for our first meeting of […]
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Retail Media Spotlight: Driving Change, Breaking Silos, and Shaping the Future in 2026

Nicole Laleva
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05/03/2026
As Retail & Commerce Media continues to evolve across Europe and beyond, 2026 is shaping up to be a pivotal […]
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