8 European associations ask MEPs to recognise the right of online services to decide their business model
On 10 October 2017, eight associations, among them IAB Europe, representing stakeholders of the European publishing, media, and advertising industries […]
Read More »Industry Coalition for Data Protection writes letter to MEPs on ePrivacy
On Friday September 29th, the Industry Coalition for Data Protection of which IAB Europe is a member wrote an open letter […]
Read More »Press Release: comScore Opens Global Access to Free Viewability Measurement
Platform Now Available to Worldwide Advertisers, Publishers, Agencies and Ad Networks to Promote Trust and Transparency in Digital Advertising RESTON, […]
Read More »IAB Europe Press Release: Half of European display ad revenue is now traded programmatically, latest IAB Europe report shows
Programmatic video surges by more than 150% Cologne, 13th September 2017 – At dmexco today, IAB Europe in collaboration with […]
Read More »IAB Europe Press Release: Cross-media measurement and quality metrics remain top of agenda, new IAB Europe research confirms
Brussels, 7th September 2017 - IAB Europe’s new Digital Measurement Priorities Report demonstrates that the priorities for driving brand investment […]
Read More »IAB Europe Press Release: The dire unintended consequences of restricting data-driven ads
Brussels, 7 September 2017 – Obstructing the collection and use of data in digital advertising would have serious and unintended […]
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