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IAB Europe Releases Annual Programmatic Research on Drivers, Barriers and Operating Models

Marie-Clare Puffett
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06/10/2021
Research reveals that despite the pandemic, programmatic investments have remained stable in Europe, with programmatic video being a key driver […]
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IAB Europe Releases A New Guide To Quality

Helen Mussard
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28/09/2021
28th September, 2021, Brussels, Belgium: IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, has […]
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New Report Finds Ban on Targeted Advertising Will Deepen Digital Divide in Europe

Helen Mussard
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15/09/2021
16 September 2021, Brussels, Belgium – A ban on targeted advertising would have a host of unintended consequences and hinder […]
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IAB Europe Releases an Industry Guide to Contextual Advertising

Helen Mussard
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28/07/2021
Authored by Industry Leaders from Across Europe Provides Valuable Insights, Key Considerations and Best Practices for Contextual Advertising  28th July, […]
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Open Letter On The Digital Services Act (DSA) And Digital Advertising - Signed by Over 45 Industry Players And Major Industry Associations

Helen Mussard
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16/07/2021
Thousands of Industry Stakeholders call on EU Policymakers to Oppose A Ban on Targeted Ads & Recognise the Value of […]
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New Advertising Industry Initiative Provides Transparency in Programmatic Transactions

Helen Mussard
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12/07/2021
Trust.id Becomes The Shared Campaign Identifier (SCID) Paris, France, 12th July 2021: Today, EDIPUB in partnership with IAB France, IAB Europe, […]
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Blog

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Retail & Commerce Media Insights: Check Out Our Q&A Blogs with Industry Experts

Lauren Wakefield
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09/06/2025
Retail Media continues to grow at pace, and has become an essential part of the advertising ecosystem. In 2024 alone, […]
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The Future of Marketing Meets the Future of Media

Lauren Wakefield
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03/06/2025
This piece was authored by DMWF. For more information, email hello@digitalmaerketingwf.com or visit the DMWF LinkedIn page here. This June, […]
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IAB Europe Releases DSA Transparency Implementation Guidelines 1.1

Helen Mussard
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02/06/2025
In a joint effort involving IAB Europe, IAB Tech Lab, EDAA and stakeholders across the advertising industry to support compliance […]
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That’s a Wrap! Check Out All of the Highlights From Interact 2025 in Brussels

Lauren Wakefield
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29/05/2025
From Brussels with clarity and purpose, Interact 2025 brought together the brightest minds in digital advertising for two days of […]
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Interact 2025 - Mainstage Morning Highlights

Lauren Wakefield
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29/05/2025
The energy in the room was electric as the Interact 2025 mainstage opened on 21st May 2025 in Brussels with […]
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Interact 2025 - Inspiring and Informative Afternoon Workshop Highlights

Lauren Wakefield
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29/05/2025
After a morning of big-picture insights on the mainstage, the afternoon workshops at Interact 2025 offered attendees the chance to […]
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