IAB Europe Unveils Latest Supply Chain Transparency Guide with a Focus on Sustainability
In a move that underscores the digital advertising industry's commitment to transparency and sustainability, IAB Europe's Programmatic Trading Committee has […]
Read More »CJEU Ruling Clarifies Limited Role of IAB Europe in TCF
Lauren Wakefield
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07/03/2024
BRUSSELS, BELGIUM - 7 March 2024: IAB Europe acknowledges the ruling handed down today by the Court of Justice of […]
Read More »IAB Europe Releases First European Retail Media Measurement Standards for Industry Feedback
Lauren Wakefield
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29/02/2024
Brussels, Belgium, 29th February 2024 - Today, IAB Europe, the leading European-level industry association for the digital marketing and advertising […]
Read More »Transparency is largest obstacle in CTV reveals research from DoubleVerify and IAB Europe
In the unique European CTV market, a new report by DoubleVerify and IAB Europe finds a need for greater transparency […]
Read More »IAB Europe Releases Annual State of Readiness Report into Sustainability in Digital Advertising
Lauren Wakefield
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15/02/2024
Nearly three-quarters (70%) of digital advertising businesses have started their journey towards CO2e reduction Adopting solutions (90%) and developing tools […]
Read More »IAB Europe Releases Updated Guide to Quality for Digital Advertising, Including Sustainability Best Practices
Lauren Wakefield
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08/02/2024
Brussels, Belgium, 8th February, 2024 - In a continuous effort to enhance transparency and accountability in the digital advertising ecosystem, […]
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