The advent of RTB
For a newcomer to the programmatic scene, an industry steeped in acronyms and specialised terminology, the task of unravelling its […]
Read More »Member blog - Improve Digital - Capitalising on mobile video demand
by Dana Ghazzi, Video Product Manager, and John Almeida, Senior Mobile Product Manager With audiences spending more time than […]
Read More »Policymakers must avoid leading EU into age of data prohibition
This piece was originally published in The Parliament Magazine on 17 March 2017. Data-driven advertising provides an indispensable revenue stream […]
Read More »Member blog - IAB UK - Ad blocking: The truth is out there
I’ll admit before I start that media research doesn’t really compare to the FBI’s X Files unit. We don’t get […]
Read More »“ePrivacy” and unintended consequences in the era of fake news
There is hysteria about online advertising in Brussels these days. The mood risks ushering in new rules on electronic privacy […]
Read More »Tweakers: establishing the dialogue with users to tackle ad blocking and embrace new business opportunities
Tweakers is an active member of IAB Netherlands. To learn more about how IAB Netherlands has been working with other […]
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