IAB Europe and IAB Release First-Ever In-Store Retail Media Definitions and Measurement Standards for Public Comment
Lauren Wakefield
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18/09/2024
18th September 2024, Brussels, Belgium - IAB Europe and IAB have today announced the collaborative release of the first industry […]
Read More »IAB Europe Launches Beta Test of New Tool to Optimise Digital Display Creatives, Reducing File Size Without Sacrificing Visual Impact
Lauren Wakefield
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16/09/2024
Brussels, Belgium, 16th September 2024 – IAB Europe is thrilled to announce the beta test launch of CreativeLi, a cutting-edge […]
Read More »IAB Europe Launches Beta Test of New Tool for Estimating Digital Advertising Campaign Emissions
Lauren Wakefield
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15/08/2024
Brussels, Belgium, 15th August 2024 – IAB Europe is pleased to announce the beta test launch of OpenGHG, an innovative […]
Read More »IAB Europe Welcomes European Commission’s Second Report on GDPR
Lauren Wakefield
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01/08/2024
Brussels, Belgium, 1st August 2024 – IAB Europe, the leading trade association for the digital advertising industry, welcomes the European […]
Read More »IAB Europe Reacts to Google’s New Approach to Privacy Sandbox
Lauren Wakefield
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23/07/2024
Brussels, 23 July 2024 - IAB Europe acknowledges yesterday’s announcement by Google that instead of deprecating support for third-party cookies […]
Read More »IAB Europe Releases First Attitudes to Retail Media Report Revealing Key Trends & Growth Areas in Europe
Lauren Wakefield
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23/07/2024
Half of Buyers Diverting Investment From Other Marketing Channels & Budgets to Retail Media Channels 23rd July, Brussels, Belgium - […]
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