Exactag is an innovation leader in the field of marketing attribution and benchmarks all digital advertising efforts based on their efficiency in the marketing mix. Through measuring the impact of offline advertising channels as well, Exactag offers a holistic approach and a platform for online and offline campaign optimization. By analyzing data across different channels and devices, interdependencies can be uncovered. Therefore, advertising companies can derive recommended courses of action regarding the allocation and optimization of their advertising budgets. This can be done not only for performance but also in the branding sector.
Our customer base includes: Otto, Tchibo, Thomas Cook, Eurowings, Vodafone, Sky, DB