Kantar is home to some of the world’s leading research, data and insights expertise. Offering the most complete view of consumers – the way they think, feel, shop, share, vote and view – in over a hundred countries worldwide.

Our strength lies in the unrivalled diversity of our people, methodologies, specialisms and points of view that seamlessly fuse to give us a unique and complete understanding of people, across the world. We have be measuring the impact of digital media on brands longer than anyone else – since 1996.