Webinar overview: This webinar explores all things #TikTok. From its mission of inspiring #creativity and joy, and what makes its vibrant, diverse, and engaged community of 100m users across Europe, and a suite of performance-driven ad products, such a powerful opportunity for brands, right through to how it ensures user safety. You will be sure to get all of the insider tips and tricks on how to ‘TikTok’ using best-practice examples from those who are leading the way.
IAB Europe's first-ever Mapping of Greenhouse Gas (GHG) Estimation Solutions in Digital Advertising presents the range of emissions models currently […]
IAB Europe’s Retail Media Committee has created three handy one-page overviews for on-site, off-site, and in-store Retail Media. The one-pagers […]
Since the inception of the European Green Deal in 2020, the EU region has been actively advancing legislation aimed at […]