Knowledge Hub

Webinar Recording – IAB Europe Industry Guide to Supply Path Optimisation (SPO)

Moderated by David Goddard, Senior Director, Business Development, EMEA, DoubleVerify & Chair of IAB Europe’s Programmatic Trading Committee

Webinar overview: If you’re looking for an overview of what SPO is, how it works, and how you can start or harness your SPO strategy then this webinar is for you. It’s a must-view for anyone hoping to truly understand the benefits of SPO for improving transparency, trust, and efficiency.

Featuring a panel of SPO Guide contributors the session covers the most interesting findings from the guide, addresses the technicalities of Supply Path Optimisation, and considers whether it has delivered on its promise to streamline buying via programmatic platforms. Co-authors of the Guide also take a look at the publisher’s perspective, addressing Demand Path Optimisation (DPO) mechanisms, along with its key challenges and global best practices.

Watch the webinar here

Access the IAB Europe Guide to SPO here

Many thanks to the expert panel: 

  • Lisa Kalyuzhny, Senior Director, Advertiser Solutions, PubMatic
  • Sylwia Sajewska , Buyer Lead in Central Europe, Magnite
  • Simon Baker, Head of Programmatic EMEA, Bloomberg Media
  • Richard Nicolson, Head of Global Marketplace Development, EMEA, Index Exchange
  • Mark Bausinger,  Director, Publisher Business Development, DoubleVerify

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