Knowledge Hub

Webinar Recording: Economic Trends Forum – AdEx 2020

Our Economic Trends Forum special webinar took place on 8th July.

Led by Dr. Daniel Knapp, IAB Europe’s Chief Economist, The Economic Trends Forum (ETF) offers market analysis and industry insights for our corporate members and network of National IABs.

In this session we dived into the newly released AdEx 2020 report – the European reference study for digital advertising spend – to look at key digital ad spends and trends in 2020. Measured against the severity of the COVID-19 outbreak and subsequent economic deterioration, the study provides a meta-analysis of 2020 ad spend data submitted from 28 European countries to provide a harmonised, like-for-like comparison across digital dynamics and formats in European ad markets. 

Watch the recording here. 

If you’re a member and would like access to the deck, please email Helen Mussard at 

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