Tead’s Industry View on Attention Study
The objective of this research was to understand how marketers view the importance of attention measurement and potential benefits of adopting attention measurement.
The research found that 91% of UK marketers think that attention measurement is important, while 83% said it is an important factor in reducing the environmental impact of digital ads.
Teads and CensusWide polled 100 senior UK marketers employed across a variety of sectors and found:
- 58% thought the adoption of attention metrics provides a better online customer experience.
- 52% believe it improves accountability and transparency in the media ecosystem.
- 98% of all respondents were already at an advanced stage of attention measurement adoption.
Click below to download the full report.