PubMatic & Semasio Boost Campaign Reach By 205% For Omnicom’s OMD Netherlands
OMD Netherlands (NL) was tasked with launching a large-scale programmatic campaign for a multinational delivery services company, with strict targeting requirements. OMD NL was curious whether activating Semasio audience segments via PubMatic’s sell-side platform (SSP) would yield better campaign results compared to applying the data segments via a DSP.
The campaigns with data applied via PubMatic’s Audience Encore achieved more than double the reach compared to the campaigns where the same data was applied on the DSP side.
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