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Nielsen Insight: Are Podcasts Giving You FOMO?

Oct 09,2019
Alex Macarescu
Uncategorized

Podcasts are still a relatively new addition to many media plans, and to a large extent, they’re unchartered territory for many brands. The surging popularity of podcasts, however, is hard to ignore, and is likely inciting FOMO into the heart’s of marketers around the globe who are eager to not get left behind, but still might be unclear on the tangible value they add.

Read the complete article here.

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