Knowledge Hub
Identity: Decoded A Guide to Navigate the Identity Discussion by Verve Group
When it comes to identity, it’s time to bridge the knowledge gap between buy-side and sell-side stakeholders.
“Identity: Decoded” by Verve Group is the ultimate resource for navigating the complex discussions around identity — a must-read in today’s ad-tech environment.
Whether you’re a publisher or an advertiser, you’ll find timely, actionable ideas and insights in this in-depth eBook.
What You’ll Learn
- How to evaluate and select identifier alternatives
- What to expect in the next 12 months, and beyond
- Buy-side, sell-side, and consumer perspectives on identity
- Frameworks for understanding six primary concerns for alternative identifiers:
- Privacy
- Scale
- Tech implementation
- Interoperability
- Targeting
- Measurement
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