ID5’s third edition of their State of Digital Identity report
What is the state of digital identity in 2022? ID5 turns to the industry once again by surveying 164 participants to find out how far publishers, brands, advertisers, and platforms have come with their cookieless preparations.
Some of the key results gathered include 87% of advertiser respondents believing that they are missing out on the opportunity of reaching cookieless audiences today, and 59% of publisher respondents reporting having less than 10% of users logged in.
The third edition of The State of Digital Identity report provides valuable insight into today’s identity landscape, including how successful testing has been for different parties, which solutions are coming out on top, and what is holding some companies back from acting on cookieless.