ID5 The Value of Universal IDs for Publishers: A Prebid Analytics Deep Dive Report
ID5 Prebid Analytics Module Reveals a CPM Increase of up to 365% for Publishers Leveraging Universal IDs
ID5 leveraged its recently launched Prebid Analytics Module, which utilises data from publishers using Prebid, to provide tangible insights into the value of universal identifiers. The data looks at the effects of using any ID across Europe, with regional breakdowns in the UK, France, Italy, Spain and Germany.
The analysis found that on average, publishers that use cookieless IDs can expect to increase average win CPM by up to 365%, increase bid density by up to 893% and decrease the percentage of no bids by up to -14% across cookieless environments. Download the full report below.