IAB Spain Release Their Digital Audio Research 2023
IAB Spain has released the 2023 Digital Audio Study, sponsored by Audioemotion and Iki Group and produced in collaboration with Elogia. According to the study, Digital Audio consumption in Spain is 19.3 million listeners. The podcast is gaining ground (54%) and increasing its reach by 10 points compared to the previous edition of the study, now positioning itself as the third most listened to format, after digital music (77%) and live online radio (61%) . 60% of listeners consume Digital Audio on a daily basis and 7 out of 10 listen to it when doing housework, while 6 out of 10 do so while travelling. Regarding the perception of advertising, 75% of listeners remember having listened to advertising while consuming Digital Audio. To see all the stats download the report below.
Click here to download the full report.