Retail Media has experienced exponential growth in recent years. Going from a nascent conversation to a widely invested and much […]
Alex MacarescuAd fraud has been a persistent nuisance for ad tech and advertisers since the industry's inception. While it may paralyze some with fear, Adform believe that the best way to overcome a phobia is through acquiring the understanding, knowledge, and ability to confront the threat head-on. In this white paper Adform runs through different forms of ad fraud, while providing tactics and solutions for mitigating the threat of ad fraud.
Download white paper here.
Retail Media has experienced exponential growth in recent years. Going from a nascent conversation to a widely invested and much […]
IAB Spain together with Primetag, an analytical and ROI measurement platform for influence marketing, presented the Study 'Influencer Economy: Market Data […]
The Federal Association of the Digital Economy (BVDW) e. V. has updated its market overview of PUR/“Pay or Consent” models. […]
