Interactive Advertising Bureau
Knowledge Hub

Central de Informação

O IAB Europa e os diversos IAB’s nacionais, incluindo Portugal, são o único
Fórum onde se reunem os maiores especialistas europeus do marketing digital. O fruto desse trabalho conjunto é talvez o maior edifício de informação sobre o tema e está aqui ao seu alcance. Alguns conteúdos estarão apenas acessíveis a
Associados do IAB Portugal, mas uma boa parte da informação está aqui
disponível para todo o mercado.

Contate o IAB Portugal

IAB Portugal

Central de Informação

A maioria dos conteúdos neste repositório estão em inglês, a língua franca do mercado digital europeu. Mas sempre que produzirmos informação em Português, ela estará aqui para si.

IAB Europe's Attitudes to Programmatic 2023 Report

In order to understand the status of programmatic adoption across Europe on both the buy-side and sell-side of the digital […]

European Advanced TV Uncovered 2023 by Freewheel

In collaboration with Colab Media Consulting, Freewheel interviewed - between August and September 2023 - 500 Marketing decision makers or […]

Harmonising Language Use for Sustainability Approaches in Digital Advertising: Recommendations from IAB Europe’s Sustainability Standards Committee

The IAB Europe Sustainability Standards Committee, which acts as a vehicle for discourse between members from across the digital advertising […]

[Watch on Demand] Virtual CTV Day

On 19th October, our Virtual CTV Day returned, gracing screens across Europe. With over 250 people joining us live, we […]

[Watch on Demand] IAB Europe’s 'The Evolution of Digital Audio Advertising' Webinar with GroupM Nexus

On the 5th October we hosted a webinar in partnership with GroupM Nexus, where we dove into the fascinating world […]

Safety on TikTok 2023 Report

With over 150 million users across Europe every month, TikTok prioritises building trust, ensuring safety and users privacy. To find […]

ID5's 2023 State of Digital Identity Report 

ID5 has released their annual State of Digital Identity Report. Key report findings include : Download the report below

IAB Europe's Infographic: Retail Media in Europe Key Stats

IAB Europe has compiled the latest key stats on the current stats of retail media advertising in Europe in this […]

Sustainability Guidance in Digital Advertising

Developed with IAB Europe's Sustainability Standards Committee, we have brought together a wealth of current best practice guidance from the […]
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