Mixx Awards – IAB Europe

Entries for the prestigious annual MIXX Awards Europe and IAB Europe Research Awards are now open!

The MIXX Awards Europe and the IAB Europe Research Awards are now accepting entries from talented and hard-working teams that have created some of the best digital campaigns and research projects in Europe.

The awards offer a unique opportunity to gain pan-European exposure in front of industry leaders. Work will be reviewed by a jury of experts from across the digital advertising and research industry who dedicate hours of their time to reviewing and discussing all entries. Winners of the awards are renowned in the industry for delivering some of the best impactful and innovative work that Europe has ever seen!

The early bird deadline to enter is 11th March. The final deadline is 15th April.

Why enter?

Gain industry recognition for your campaigns or research projects
Get your work in front of industry leaders
Develop business opportunities
Benchmark your work against competitors
Inspire the community
Challenge and reward your team

The winners will be announced at IAB Europe’s flagship event ‘Interact’ which will be held on 25th -26th May!

For more details on how to enter and to view the categories for this year's awards, please follow the links below.

MIXX Awards Europe - Categories

Research Awards - Categories

MIXX Awards Europe - Categories

Category	Category description	Judging criteria
Brand Advertising Campaign	Best use of media mix for brand building purposes.	Each criteria will be scored out of 5. Strategy - 20% Execution / Media Results - 20% Creative - 20% Innovation - 20% Results - 20%
Direct Response / Lead Generation Campaign	Best use of digital advertising for direct response or lead generation campaigns. Best campaigns focused on generating direct response/ conversion/ purchase intent using a variety of digital advertising tools/mechanics etc.	Each criteria will be scored out of 5. Strategy - 20% Execution / Media Results - 20% Creative - 20% Innovation - 20% Results - 20%
Video Advertising	Best use of video advertising to deliver the highest level of consumer engagement.	Each criteria will be scored out of 5. Strategy - 20% Execution / Media Results - 20% Creative - 20% Innovation - 20% Results - 20%
Social Media	Best use of social media to deliver a high level of consumer engagement.	Each criteria will be scored out of 5. Strategy - 20% Execution / Media Results - 20% Creative - 20% Innovation - 20% Results - 20%
Search Advertising	Best use of search advertising to deliver the highest level of consumer engagement and return on advertising investment.	Each criteria will be scored out of 5. Strategy - 20% Execution / Media Results - 20% Creative - 20% Innovation - 20% Results - 20%
Branded Content	Best use of original, entertaining, or informational content to deliver the highest level of consumer engagement.	Each criteria will be scored out of 5. Strategy - 20% Execution / Media Results - 20% Creative - 20% Innovation - 20% Results - 20%
Campaign Effectiveness	Digital campaigns that achieve effectiveness by meeting and exceeding their stated objectives including influencing the audience to impact brand (e.g. brand awareness, purchase intent) and sales metrics.	Each criteria will be scored out of 5. Strategy - 20% Execution / Media Results - 20% Creative - 20% Innovation - 20% Results - 20%
Virtual and Augmented Reality or other New Technologies	Best use of VR, AR, or other new technology that delivers a highly interactive or engaging consumer experience.	Each criteria will be scored out of 5. Strategy - 20% Execution / Media Results - 20% Creative - 20% Innovation - 20% Results - 20%
Integrated Advertising	Best campaign that delivers high levels of consumer engagement across multiple screens and platforms (either across digital or digital integrated with offline channels).	Each criteria will be scored out of 5. Strategy - 20% Execution / Media Results - 20% Creative - 20% Innovation - 20% Results - 20%
Effective Use of Data	Best use of data in clever or innovative ways to drive the effectiveness and success of a campaign.	Each criteria will be scored out of 5. Strategy - 20% Execution / Media Results - 20% Creative - 20% Innovation - 20% Results - 20%
In-Gaming	Best use of in-game advertising to deliver the highest level of consumer engagement and fulfill brand or sales objectives.	Each criteria will be scored out of 5. Strategy - 20% Execution / Media Results - 20% Creative - 20% Innovation - 20% Results - 20%
Influencer Marketing	Best influencer marketing campaign that delivers the highest level of consumer engagement and fulfills brand objectives.	Each criteria will be scored out of 5. Strategy - 20% Execution / Media Results - 20% Creative - 20% Innovation - 20% Results - 20%
Non-profit / Corporate Social Responsibility	Best campaign that has a positive impact on consumer behaviours and fulfills an organisations CSR objectives.	Each criteria will be scored out of 5. Strategy - 20% Execution / Media Results - 20% Creative - 20% Innovation - 20% Results - 20%
Digital Audio Advertising	Best use of digital audio advertising to deliver the highest level of consumer engagement and fulfill brand or sales objectives.	Each criteria will be scored out of 5. Strategy - 20% Execution / Media Results - 20% Creative - 20% Innovation - 20% Results - 20%
Digital OOH Advertising	Best use of digital OOH advertising to deliver the highest level of consumer engagement.	Each criteria will be scored out of 5. Strategy - 20% Execution / Media Results - 20% Creative - 20% Innovation - 20% Results - 20%
Connected TV Advertising	Best use of CTV advertising to deliver the highest level of consumer engagement and fulfill brand or sales objectives.	Each criteria will be scored out of 5. Strategy - 20% Execution / Media Results - 20% Creative - 20% Innovation - 20% Results - 20%
Product Innovation	Best new digital advertising or marketing product or format that adds value to the industry.	Each criteria will be scored out of 5. Strategy - 20% Execution / Media Results - 20% Creative - 20% Innovation - 20% Results - 20%
Digital Strategy Person of the Year	To acknowledge outstanding contributors in the field of digital advertising strategy.	Each criteria will be scored out of 5. Leadership Experience Results
Digital Creative Person of the Year	To acknowledge outstanding contributors in the field of digital advertising creativity.	Each criteria will be scored out of 5. Leadership Experience Results
[NEW] Ecommerce	Best use of Ecommerce to deliver the highest level of consumer engagement and fulfill brand or sales objectives.	Each criteria will be scored out of 5. Strategy – 20% Execution / Media Results – 20% Creative – 20% Innovation – 20% Results – 20%

Research Awards - Categories

Category	Category description	Judging criteria
Brand Advertising Effectiveness	Projects that demonstrate the contribution of digital advertising to brand key performance indicators (KPIs) such as awareness, purchase intent or perception.	Each criteria is weighted equally and will be scored out of 5. Robust methodology Clear results Efficiency and impact – how the results have been cost effective, returned the investment in the research and influenced marketing and business practice Innovative subject matter – exploring new topics Significance – how the results have an effect on the digital advertising business Full explanation – no supposition should be needed from the judges
Consumer Attitudes and Behaviour	Projects that shed light on consumer media consumption, their views on digital media and what this means for the advertiser.	Each criteria is weighted equally and will be scored out of 5. Robust methodology Clear results Efficiency and impact – how the results have been cost effective, returned the investment in the research and influenced marketing and business practice Innovative subject matter – exploring new topics Significance – how the results have an effect on the digital advertising business Full explanation – no supposition should be needed from the judges
Cross-Media Measurement	Projects that demonstrate the application of cross-media measurement, this could include measurement of audiences, brand or sales metrics across media or screens.	Each criteria is weighted equally and will be scored out of 5. Robust methodology Clear results Efficiency and impact – how the results have been cost effective, returned the investment in the research and influenced marketing and business practice Innovative subject matter – exploring new topics Significance – how the results have an effect on the digital advertising business Full explanation – no supposition should be needed from the judges
Digital Advertising Formats	Projects that include results on the consumer receptivity to or campaign effectiveness of specific digital advertising formats (i.e. video, display, social etc.).	Each criteria is weighted equally and will be scored out of 5. Robust methodology Clear results Efficiency and impact – how the results have been cost effective, returned the investment in the research and influenced marketing and business practice Innovative subject matter – exploring new topics Significance – how the results have an effect on the digital advertising business Full explanation – no supposition should be needed from the judges
Data Effectiveness	Research that demonstrates how data (first, second or third) can improve digital advertising campaign performance.	Each criteria is weighted equally and will be scored out of 5. Robust methodology Clear results Efficiency and impact – how the results have been cost effective, returned the investment in the research and influenced marketing and business practice Innovative subject matter – exploring new topics Significance – how the results have an effect on the digital advertising business Full explanation – no supposition should be needed from the judges
Research Innovation	Projects that encompass new and ground-breaking approaches to research methodology, data science or analysis, who is resetting their research toolkit around the new privacy paradigm.	Each criteria is weighted equally and will be scored out of 5. Robust methodology Clear results Efficiency and impact – how the results have been cost effective, returned the investment in the research and influenced marketing and business practice Innovative subject matter – exploring new topics Significance – how the results have an effect on the digital advertising business Full explanation – no supposition should be needed from the judges
Audience Measurement	Projects that have contributed a significant development into how digital audiences are measured. This might be within a market, apply to a specific audience group or the measurement of audiences across specific devices.	Each criteria is weighted equally and will be scored out of 5. Robust methodology Clear results Efficiency and impact – how the results have been cost effective, returned the investment in the research and influenced marketing and business practice Innovative subject matter – exploring new topics Significance – how the results have an effect on the digital advertising business Full explanation – no supposition should be needed from the judges
Best Use of Research Budget	Projects that have made use of a specified limited budget for a piece of research. Please ensure the budget range is specified.	Each criteria is weighted equally and will be scored out of 5. Robust methodology Clear results Efficiency and impact – how the results have been cost effective, returned the investment in the research and influenced marketing and business practice Innovative subject matter – exploring new topics Significance – how the results have an effect on the digital advertising business Full explanation – no supposition should be needed from the judges
Digital Advertising and Marketing Industry Insights	Research projects that have delivered new insight and learnings about the digital advertising industry.	Each criteria is weighted equally and will be scored out of 5. Robust methodology Clear results Efficiency and impact – how the results have been cost effective, returned the investment in the research and influenced marketing and business practice Innovative subject matter – exploring new topics Significance – how the results have an effect on the digital advertising business Full explanation – no supposition should be needed from the judges
[NEW] Digital Researcher of the Year	To acknowledge outstanding contributors in the field of digital advertising and marketing research.	Each criteria is weighted equally and will be scored out of 5. Leadership Experience Results

MIXX Awards Europe Jury

Agnieszka Parfienowicz

Partner, Mindshare Poland

Digital expert with over 16 years of experience in the marketing industry and certified DIMAQ Professional trainer. A graduate of the Warsaw School of Economics in the field of Management and Marketing, with a specialization in Marketing Research, currently a student of "MBA Leading Innovation and Change" at York St John University. Actively participating in IAB Poland, as a member of the IAB Forum Program Council and the local Mixx Awards jury.

From 2018, has taken over the position of a Partner at Mindshare Poland, responsible for the supervision of the implementation of digital strategies and substantive support for the DIGITAL, SHOP+ and INVENTION teams.

Before joining Mindshare, she held the position of Digital Director at Mediacom, where she managed a 30-person digital team. She created strategies, for Procter & Gamble, Danone, Teva Pharmaceuticals (OTC), Douglas, Jeronimo Martins Drogeries & Pharmacies. She also developed competencies in the programmatic area in the agency and introduced new digital products, incl. Webscore. Her campaigns won awards in industry competitions Effie Awards and Innovation Ad.

Repeatedly participated as a speaker and trainer in the most important conferences and industry training, including European Economic Congress in Katowice, IAB Forum, In Digital Marketing, Polzak Marketing, or eCommerce HowTo Workshop. Privately participates in start-up projects such as Whisbear or TopFryzjer.pl.

Andrei
Dragu

Chief Operating Officer at V8 Interactive

Marcomm professional with 15 years experience in marketing, advertising and CRM program development for both local and international clients like Mercedes-Benz, SAB Miller, Porsche Romania, Molson Coors, Bayer, Friesland Campina, Orange, Kaufland, BRD.

In Bucharest, he is the Vice President of IAB and the Event Director of the IAB MIXX Awards. Over the course of just 2 years, he revitalized IAB MIXX Awards in the local market, transforming the festival into a creative and efficient benchmark that supports and promotes top advertising professionals.

Andrei is also the COO of v8 where he oversees the agency's product standard, development and all-around market footprint. In the last 5 years, he enabled v8’s regional expansion and its top-level positioning on the local market.

In the past, he held similar roles and achievements for BBDO Proximity where, throughout his 4-year tenure, he managed the agency’s top clients and developed new business verticals by building a social media video content production department and a marketing e-CRM team.

He is also a speaker at marketing innovation and creativity events where he talks about parallels between art, science and advertising as well as how advertising can impact and develop business structure. (www.andreidragu.com)

Angel
Iskrev

Creative Director, Proof. and Board Member, IAB Bulgaria

Angel Iskrev is the Creative Director at proof. (an independent creative agency based in Sofia, Bulgaria). He has more than 10 years of experience in advertising, some of which he spent as the Creative Director of guts&brains DDB. His work for brands such as Telenor Hungary & Bulgaria, Carlsberg Bulgaria, fritz-kola, TELUS International Europe , McDonalds, Avon and many more, has received more than 150 awards at national and international festivals.

Under his creative guidance proof. won digital agency of the year at the IAB MiXX Awards 2018, 2020 & 2021.

Angel’s work has been recognised at festivals such as The One Show, Epica Awards, Cresta, AdStars, The Drum, Lisbon Ad Fest, White Square, and IAB MiXX Awards.

Angel has been a part of the jury at The One Show 2022, Lisbon Advertising Festival, AdStars, WINA, IAB Europe MiXX Awards and many more. He was even chairman of the creative jury at IAB MiXX Bulgaria for 2017, 2018 and 2020.

Angel is an IAB Bulgaria board member and visiting lecturer at New Bulgarian University and in his spare time he is а sports commentator at Eurosport — having 7 Olympic Games behind his commentating back.

Andreas
Staios

Digital Director, UM

Andreas was born in Athens and has been the Digital Director of UM Greece for the last 11 years. Before UM, he worked in many multinational agencies like Ogilvy, Saatch&Saatchi and Nielsen.

He always was a techy. When it came to business, this gave him the opportunity to build long-term relationships with brands. He has served a wide array of multinational (American Express, Carlsberg Group, J&J, Reckitt Benckiser, Playmobil, Brown Forman etc.) and local accounts (ACG, Olympos etc.) including retail (Carrefour).

Andreas is President of the IAB Greece Commitee and the Greek representative in IAB Europe. He is part of the jury committee for all local and global awards.

Tadeusz
Zorawski

Global eCommerce Strategy Director, Molecular / BBDO

Marketing communication business leader and strategist, new technologies trendwatcher and futurist. Currently Global eCommerce Strategy Director at Molecular / BBDO, part of Omnicom, one of the leading global communications holding.

An expert with over 25 years of experience in marketing communication, advertising and media, digital trends and innovations, omnichannel marketing automation, eCommerce, advanced consumer research and leadership. He has worked in media communication agencies (Universal McCann, Ph.D.), leading them in Poland for 12 years.

Tadeusz is the founder of SmartHuman – a series of events on smart technological solutions which are human-centric, a member of Brain Embassy and Google Campus communities, and he is the Omnichannel Programme Leader / Strategic Advisor at The Heart Warsaw – a programme of leading startups with corporations in three omnichannel communication areas: Consumer Intelligence, Marketing & Sales Automation, Future Point of Sales.

Experience in creating and/or supervising the preparation of communication & media strategies for companies such as Nestle, General Motors, Polkomtel, Gillette, Microsoft, MasterCard, Coca-Cola, Onet.pl, Goodyear Group, GlaxoSmithKline, Boots Healthcare, Polpharma, Boehringer Ingelheim, LOT Polish Airlines, allegro.pl, PKO Bank, Bakoma, Jutrzenka Colian, Hasbro and more. He has also led brand consulting / training / inspirational projects for HBR / ICAN Institute, Play, RWE, Orange, Novartis, Ministry of Environment, SaveCart, and House of Skills.

Tadeusz has implemented advanced consumer research products, including neuromarketing research, Relevant Awareness Measurement – awareness of brand attributes via testing automatic reactions, eye tracking and advanced econometric modeling. 

Highly evaluated presenter at international conferences (Greece, Turkey, Portugal, Latvia, India). Author of publications and mentor. Winner of the Leadership Award for Contribution to Market Research presented at World Marketing Congress 2014 in India, Effie Awards and Mixx Awards. Certified with DIMAQ (Digital Marketing Professional) by IAB Poland.

Last but by no means least, Tadeusz is a lecturer at institutions developing leaders and managers in management and marketing; ICAN (publisher of the Harvard Business Review Poland), Questus (institute leading in Poland CIM programme – Chartered Institute of Marketing by Oxford University), Masters of Advertising School.  Author of articles on marketing published in the industry press (Online Marketing Magazine, Marketing in Practice, Brief).

(LinkedIn, Twitter, Facebook) @tadekzorawski.

Barbara
Sala

European Strategic Connections Director, Coca Cola

Barbara Sala brings 30 years of experience in the holistic marketing area with different roles covered during her professional career kicked off with a degree in Economics (Bocconi University of Milan) and a 9 months Master in Strategic Marketing.

She kicked off her journey in the marketing team of Mondelez, moving then to Coca-Cola Italy joining the local strategic marketing team and then extending her responsibility to the full IMC capabilities, meaning digital, media, experiential, packaging, trade marketing etc…

From 2013 she spent 3 years at the agency side as CEO of Vizeum Italy and in 2016 she came back to the Coca-Cola Company where she is currently European Strategic Connections Director managing 40 countries as part of an international and integrated marketing team, focusing on data-driven communication and bringing in house data management in the last 2 years.

She has been an adjacent professor at the Cattolica University of Milan covering the area of digital and interactive marketing.

Passionate about traveling, reading, and cooking she spends all her free time with her 2 daughters, family, and friends enjoying life to the max!

Antonia
Faulkner

Head of Marketing & Analytics at Samsung Ads Europe and APAC

Antonia Faulkner is Head of Marketing & Analytics at Samsung Ads Europe and APAC, where she has been critical in establishing Samsung Ads as a principal provider of Advanced TV advertising solutions, offering brands and advertisers a holistic view of TV viewership behaviours.

Antonia’s seasoned career in both B2B and B2C marketing has earned her extensive knowledge across a multitude of sectors including AdTech, Broadcast Media, Digital Advertising, and Financial Services. Prior to joining Samsung Ads in 2020, Antonia worked for Outbrain where she served as Head of International Marketing (EMEA, APAC & LATAM) and previously held marketing manager roles at HSBC and CNN.”

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