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Agenda

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Confirmed Agenda:

25th May 2022

10:00 - 11:00 CET - Registation & Coffee - Sponsored by Magnite

11:00 - 11:10 - Welcome & Introduction

11:10 - 11:42 - European Digital Ad Spend - All the Latest AdEx Benchmark Study Insights

IAB Europe’s AdEx Benchmark report is the definitive guide to the state of the European digital advertising market. Join IAB Europe's Chief Economist, Daniel Knapp, to find out the formats and channels that contributed to that year’s digital advertising market value.

11:44 - 12:14 - AdEx Benchmark 2021 Study Insigths - Fireside Chat

Daniel Knapp, Chief Economist, IAB Europe will then be joined by our event host, Charlotte Bricard, Editorial Director, and Lisa Humphreys, COO, GroupM for an in-depth fireside chat on the results.

12:16 - 12:36 - Keynote Presentation - The Workday Consumer Has Logged in with Asha Dinesh, Senior Consultant at Forrester EMEA Consulting Group

In the anywhere-work world, the boundaries between employees’ work and personal lives have blurred, with many people switching between employee mode and consumer mode during work hours. This collision of work and personal life has led to the rise of the Workday Consumer, and brands have an opportunity to capitalise on this. They must update their persona-design assumptions and rethink their online targeting strategies to attract, convert, and retain the Workday Consumer and other emerging personas. Find out more about this and other key findings from a global study conducted by Forrester Consulting on behalf of Microsoft Advertising.

12:38 - 13:08 - Understanding the Attention Economy: The Next Chapter 

Data is not the only new currency in the evolving digital ecosystem - attention appears just as critical.  This panel will discuss consumer trends, their impact on the industry as well as new metrics and best practices that are reshaping the next chapter of advertising and marketing.

This panel will be moderated by Ryan Martin, Global Business Marketing - Program Manager at TikTok who will be joined by:

  • Pablo Laucirica, Regional Sales Director, Western Europe, Microsoft Advertising
  • Valentina Giolo, Southern Europe, Business Director, EMEA, DoubleVerify
  • Andy Brown, CEO, The Attention Council

13:08 - 14:00 - LUNCH

14:00 - 14:20 - Keynote Presentation with Thomas Servatius, Co-CEO, MD Platform & Technology, Smartclip - AdTech Built for Europe’s Largest Broadcaster Group

RTL Group has decided to pursue it’s own, fully controlled adtech approach. Thomas Servatius will explain the rationale for this decision and give an overview about the current key initiatives.

14:22 - 14:52 - Connected TV (CTV) Deep Dive: Today, Tomorrow and Beyond

In this session, a group of expert panelists will do a market deep dive to explore the emerging and exciting digital advertising channel that is CTV. With such a fragmented CTV landscape across Europe, this is a must-attend event to truly understand the opportunities and challenges of the ecosystem today and to learn what the future holds and how to make the most of this channel.

This panel will be moderated by Vincent Flood, Editor-In-Chief, VideoWeek who will be joined by:

  • Anthony Katsur, CEO, IAB Tech Lab
  • Julie Selman, SVP, Head of EMEA, Magnite Inc.
  • Beatrice Perez Montequi, Head of Sales in Spain, Samsung Ads
  • Piper Heitzler, Head of Growth EMEA, Amobee

14:52 - 15:20 - COFFEE BREAK - Sponsored by Magnite

15:20 - 15:30 - Retail Media - Introductory comments by Daniel Knapp, Chief Economist, IAB Europe

15:32 -16:12 - The Evolving Retail Media Opportunity in Europe and How to Tap into it

Retail Media is seeing rapid growth across Europe and impacting the entire digital advertising ecosystem. How can this opportunity be taken advantage of? How will this drastic shift affect digital marketing strategies of the future? Join our panel of experts to find out.

This panel will be moderated by Charlotte Bricard, Editorial Director and Interact Host, who will be joined by:

  • Arjen Heida, Director BRMG, bol.com
  • David Sequeira, Managing Director EMEA/APAC, Skai
  • Remi Boudard, Senior Director of Marketplace Development in Spain, Xandr
  • Jessica Koch, Director New Business, Retail Media, Douglas

16:14 - 16:34 - Keynote Presentation - The Metaverse: Building for the Future with Carrie Timms, Director, Global Business Marketing EMEA at Meta

What is the metaverse? What marketing opportunities does the metaverse offer today and tomorrow? In this presentation, Meta's head of business marketing in EMEA, Carrie Timms, explores how the metaverse will help brands tell more immersive stories, create more meaningful connections with people, and drive business results. She'll share Meta's latest thinking on the next major technological shift, and what it means for you.

16:35 - 16:50 - Closing Keynote with Anastasiya Baydachenko, CEO, IAB Ukraine - The New Role of Industry Associations During Crisis

18:45 - Gala Dinner and Awards Ceremony

On the evening of the 25th of May, we will come together for a spectacular Gala Dinner and Awards Ceremony to celebrate the winners of the 2022 MIXX Awards Europe and IAB Europe Research Awards.

The dress code for the Gala Dinner is smart/ cocktail attire.

26th May 2022

09:00 - 09:50 CET - Registration & Coffee

09:50 - 10:00 - Welcome & Introduction 

10:00 - 10:15 - Open for Business: The Value of the Premium Publisher Business Model in Digital Advertising -  Keynote presentation with Anthony Crocker, Head of Commercial Success, Digital Innovation, The Telegraph

In this keynote presentation, Anthony Crocker will dive into the role advertising plays in a subscription-first strategy.

With the impending deprecation of the third-party cookie, he will look into the value of first-party data and the part it plays in future-proofing advertising delivery, how premium publisher insights can encourage advertising investment in quality journalism and will share the key success metrics in a premium publisher environment that you need to know today.

10:17 - 10:47 - How are Premium Publisher Advertising Models Evolving?

How are premium publishers evolving their advertising business models? The panel will dive into first-party data strategies as well as innovations in areas such as branded content, eCommerce, and partnerships.

The panel will be moderated by Constantine Kamaras, Chairman Emeritus, IAB Europe, who will be joined by:

  • Anthony Crocker, Head of Campaign Innovation, Commercial Innovations, The Telegraph
  • Nick Welch, Head of Programmatic and Publisher Development, Integral Ad Science (IAS)
  • Maylis Chevalier, Director of Innovation and Digital Product, Vocento Group
  • Augustin Decré, Managing Director – Southern Europe, Index Exchange

10:49 - 11:09 - Keynote Presentation: Connecting the Dots in a Digital Age: Reboot, Reconnect and Re-engage, the AI way with Artur Semionov, Director of Product & Innovation at Xaxis EMEA

In this session with Artur Semionov, Director of Product & Innovation at Xaxis EMEA, we reboot our thinking of AI.

The digital advertising landscape is still very much a fragmented ecosystem, with new platforms, channels, and wall gardens. To deliver outstanding outcomes/performance you have to be the best at connecting the dots: between platforms, between channels, between media and creative…it can be a daunting task. What is the best way for brands to deliver an impactful customer journey, and how can AI help transform performance metrics to a higher quality value intrinsic to the planning stage.

11:11 - 11:31 Keynote presentation with Roberto González Senior Researcher and Data Scientist at NEC Laboratories - Building the Next Generation of Personal Data Platforms

In this session, Roberto will walk us through EasyPIMS: A privacy preserving data platform.

EasyPIMS is an experimental platform that allows any citizen using the Internet to obtain benefits (prizes, sweepstakes) by sharing their personal data in a transparent and privacy-friendly way. EasyPIMS connects companies and organizations that need data with people who want to give their data in exchange for prizes.

EasyPims is part of the European PIMCity Project, which aims to achieve a fair and transparent data economy, giving users back control over their online data. To do this, it has developed a series of tools to allow users decide what data they share and with whom.

11:31 - 12:00 - COFFEE BREAK

12:00 - 12:10 - Introduction to Sustainability in Digital Advertising with Andrew Hayward-Wright, Partnerships Director at SeenThis & Programmatic Advisor, IAB Europe 

12:12 - 12:27 - Keynote presentation - Sustainability at Google - with Adam Elman, Head of Sustainability at Google EMEA

"At Google, we build technology that helps people do more for the planet:

  • Operating our business in an environmentally sustainable way has always been a core value. We think there’s a lot to be proud of—but there’s also a lot more important work to do.

  • We unify our practices, partnerships, and products around a single mission — to foster sustainability at scale. By organizing information about our planet and making it actionable through technology, we help people make a more positive impact together."

12:29 - 13:09 - The Time to Act is Now: How Can We Address Sustainability in Digital Communication?

From websites to digital advertising, all digital communication activities have a carbon footprint that could be influenced. In this session, our panel of experts will dive into different aspects of sustainability in digital communication, and why it matters to our industry today. They will look into the possible ways that we can make positive changes and look at what can be done as an industry to help ensure a sustainable future of our planet.

This panel will be moderated by Charlotte Bricard, Editorial Director and Interact host, who will be joined by:

  • Andrew Hayward-Wright, Partnerships Director, SeenThis & Programmatic Advisor, IAB Europe
  • Brian O'Kelley, CEO & Co-Founder, Scope3
  • Laura Wade, Head of Sustainability, Essence
  • Alexander Kiock, Vice Chairman, BVDW
  • Gonzalo González Solá, Global Head of Marketing - Marketing & Digital Sales Project Lead, BBVA

13:09 - 13:39 - The Latest Developments and Evolution of the TCF

In this session our panel of experts will dive into the Transparency & Consent Framework (TCF) to discuss the latest updates being made to the framework in relation to the APD action plan. They will also share how it is being adapted for a post third-party cookie world and uncover how else it is evolving to work with new developments and innovations in digital advertising. 

Christoph Zippel, Senior Legal Counsel, RTL & Chair of IAB Europe's Policy Working Group will moderate this session and will be joined by:

  • Stefanie Beckmann, Director, Digital Media Ecosystem, Seven.One Entertainment Group GmbH
  • Ninon Vagner, Privacy Director, IAB Europe
  • Julien Delhommeau, Staff Systems Architect, Xandr & Chair of IAB Europe Framework Signals Working Group

13:39 - 14:30 - LUNCH

14:30 - 15:00 - EU Digital Policy: Where Are We Headed? The Regulatory and Business Impact of the DSA Package and Other New EU Policy Acts on the Digital Ads Ecosystem

This session will explore what new EU digital policies such as the Digital Services Act (DSA) package will mean for players with investment in online advertising, including from a compliance perspective.   

  • Benjamin Mueller, Senior Policy Analyst, Center for Data Innovation
  • Adrián Vázquez Lázara, Member of the European Parliament for Ciudadanos

15:00 - 15:10 - Thanks & Close

Check out the confirmed speakers here and our sponsors

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