In 2024 our agenda will go beyond those standard keynote presentations and panel discussions, as we bring the ‘interactive’ back to Interact with each session framed around a key question that our elite, expert speakers will endeavour to answer.
No beating around the bush. It’s all about those smart answers that you’re after. Plus we will address those additional questions you have live on stage, through our engaging polls and audience Q&As.
Check out the 2024 confirmed speakers and sponsors and the agenda below.
GET YOUR TICKETS HERE.
21st May 2024
Agenda (CET)
09:45 - 10:45 - Registration & Coffee
10:45 - 10:55 - Welcome & Introduction
11:00 - 11:30 - AdEx Benchmark 2023 - Where is Future Advertising Growth Coming From?
In this opening keynote presentation, IAB Europe’s Chief Economist, Daniel Knapp will reveal the top-level results from IAB Europe’s widely-anticipated 2023 AdEx Benchmark Report to show where future advertising growth will come from.
Covering 28 markets, AdEx Benchmark is the definitive guide to digital advertising expenditure in Europe. Daniel will dive into the different channels and formats and other macroeconomic factors that have contributed to the latest ad spend results and will share everything you need to know about the digital advertising landscape, and where it is headed in Europe, today.
11:30 - 12:00 - What do Buyers Really Want from Digital Advertising?
Following the opening keynote, a panel of leading brand speakers will dive into, discuss, debate, and reveal the secrets of what they are really looking for when it comes to digital advertising. They will share priorities and focus areas, innovative areas that excite them, and their thoughts on what they think is driving the future of digital advertising.
Confirmed speakers:
12:00 - 12:15 - Keynote Presentation on Brand Creativity
More details coming soon
12:15 - 12:30 - Keynote Presentation on Post Third-Party Cookies with Mediaplus
More details coming soon.
Confirmed speaker:
12:30 - 12:45 - Keynote Presentation on Post Third-Party Cookies - AdTech Perspective
More details coming soon.
12:45 - 13:00 - Keynote Presentation on Post Third-Party Cookies - Platform Perspective
More details coming soon.
13:10 - 14:00 - NETWORKING LUNCH
14:00 - 14:30 - Is the Industry Ready for the End of Third-Party Cookies?
This session will explore the impending world without cookies. Discussing the current challenges, opportunities, and strategies for navigating the post-cookie era this panel will assess whether our industry is ready for this seismic shift and how strategies can be adapted to ensure effectiveness in the future.
Confirmed speakers:
14:30 - 14:45 - In “Polycrisis” Times, What Outcomes Should Digital Advertising be Delivering?
More details coming soon.
Confirmed speaker:
14:45 - 15:00 - Keynote Presentation on CTV with RTL Group
More details coming soon.
Confirmed speaker:
15:15 - 15:45 - Is TV Programmatic Buying Finally Going Mainstream?
This session will bring industry leaders together to address the rise of TV programmatic buying in Europe. They will explore the challenges and opportunities inherent in this evolving and often complex landscape and will share insights and practical examples of how TV buying is moving to the mainstream.
Confirmed speakers:
15:45 - 16:15 - After the Hype, is it Time For a Reckoning for Retail Media?
During this session, speakers will reflect on the current state of Retail Media in Europe and its future trajectory in digital advertising. They will explore what hurdles need to be overcome to fuel growth and innovation and what key opportunities retailers as media businesses present to brands.
Confirmed speakers:
16:15 - 16:45 - Are We Measuring the Right Things?
The final session of the day will bring everything together to explore if we are measuring the right things and what our focus should be as we move into a new era of digital advertising.
17:00 - DAY ONE CLOSES
19:00 - 21:00 - COCKTAIL RECEPTION
Join us at the end of Day One for a networking cocktail reception where we will bring stakeholders together to celebrate the conference and the great work of our industry.
22nd May 2024
08:30 - 09:15 - Registration & Coffee
09:15 - 09:20 - Welcome & Introduction
09:30 - 09:40 - How Can the Industry Support Ukraine?
Hear from IAB Ukraine’s CEO as she provides an update on the situation in Ukraine from her perspective and shares practical examples of how we as an industry can collaborate and continue to support Ukraine and rive digital advertising forward in the region.
Confirmed speaker:
09:45 - 10:00 - Advertising's First Sustainability Standards Are Coming - Are You Ready?
Confirmed speakers:
10:00 - 10:30 - Are Sustainability Strategies Delivering Across the Value Chain?
During this session, speakers will assess and debate the state of readiness of our industry and share insights on what is being done to achieve sustainability in digital advertising.
Exploring the current tools and frameworks available to help reduce the greenhouse gas emissions produced by digital advertising, important regulations, and priorities for businesses the panel will consider if our industry is doing enough to reduce its carbon footprint and what other tangible actions can be taken to deliver across the value chain.
Confirmed speakers:
10:30 - 10:40 - Keynote presentation on a Publisher’s Perspective with Mail Metro Media
More details coming soon.
Confirmed speaker:
10:45 - 11:15 - How Can Publishers Reinvent their Digital Advertising Business?
Here we hear from a publisher’s perspective. Discover how publishers are moving, shaking, innovating, and reinventing their digital advertising businesses to ensure success in the new world of digital.
Confirmed speakers:
11:15 - 11:45 - COFFEE BREAK
11:45 - 12:00 - Keynote Presentation on Policy
More details coming soon.
12:00 - 12:30 - What Comes Next for Digital Advertising Policy?
In this exclusive policy session, our panel of esteemed speakers will delve into the future of digital advertising policy in the European Union and answer what comes next.
They will examine the influential factors that will steer EU perspectives on digital advertising policy, particularly in light of upcoming elections and their impact on setting the agenda. They will also focus on the post-election landscape, identifying the potential hurdles and issues that EU policymakers must confront and navigate in shaping effective advertising regulations.
12:30 - 13:00 - Discussion on the Transparency and Consent Framework (TCF)
More details coming soon.
13:00 - 13:30 - Discussion on the Digital Services Act (DSA)
More details coming soon.
13:45 - DAY TWO CLOSES
