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Virtual Town Hall with Chrome and Google Ads on Privacy Sandbox Origin Trials

26th July | 17:00 CET – Register here 

After announcing new proposals in January and hearing that Android is joining the initiative too, the Privacy Sandbox is starting the next stage of testing for the ads relevance and measurement proposals. Join this session with representatives from the Chrome teams to get the latest on this industry initiative and how you can participate in the Origin Trials to test the APIs firsthand and collect your own learnings. Representatives from Google Ads will also join and share how Google is progressing with the OTs with their own ads products.

The invitation to attend the Town Hall is open to any IAB Europe member, National IAB, or corporate member of a National IAB. If you are interested in learning more, be sure to register here today.

For IAB Europe and its members, including Google, a dynamic future for digital advertising in which advertisers, publishers, and consumers have a wide range of paradigms and suppliers from which to choose is vital. Engaging in such dialogues is important in ensuring this, and we hope to see you there.

Submit your questions in advance

If you have a question you would like to ask please submit it here.


Alexandre Nderagakura, Technical Director, IAB Europe

Alexandre’s scope for IAB Europe, includes developing and owning a strategic, rolling 12-month plan that identifies the key technical challenges facing the advertising ecosystem and providing direction as to where focus should be applied and what this focus should be covering. He takes on a co-leadership role within IAB Europe’s taskforces, providing expert technical advice to inform their work and planning. He represents IAB Europe within Tech Lab’s OpenRTB and Programmatic Supply Chain & Buy-side Transparency Working Groups. He supports IAB Europe’s legal compliance team as necessary, including on their work to assess the impact of technical and business developments on the TCF and the development of technical tools for compliance. He’s focused on driving both product development and technical implementation across the TCF. He had previously worked at Smart AdServer as Product Specialist – Programmatic, been involved in IAB France and in IAB Tech Lab work.

Hanne Tuomisto-Inch, Head of Chrome and Web Partnerships EMEA

Hanne has 20+ years of experience in digital marketing, transformation and go-to-market strategy in EMEA. She leads the product partnerships team for Chrome and Web, whose mission is to enable a healthy web ecosystem in EMEA with a focus on privacy and user experience. Previous to product partnerships, Hanne spent eight years working as part of the senior management team leading the Google UK sales organisation.

Joey Trotz, Director, Product Management, Chrome Privacy Sandbox Ecosystems

Joey Trotz is a recognized industry leader and collaborative consensus builder. He is an innovator and expert in the digital field. For 20+ years, he has identified and implemented critical technologies supporting hundreds of millions of dollars in marketing budgets across programmatic, video, audience, display, and mobile.

Mathilde Verron, Publisher & Exchange Platforms Privacy Lead, Global Go-To-Market Operations

Mathilde is the Privacy Lead for Google’s sellside products in the Global Go-To-Market team. With 15+ years of experience, Mathilde is an experienced privacy professional, leading cross-functional projects to implement new privacy solutions and features across Google’s sellside products. She is passionate about Data Privacy and about how companies can build more trust with their users.

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