Interactive Advertising Bureau
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Retail Media Essentials Course

7th & 8th July 2026 | Virtual | 11:00–13:00 CET | Register here

Ready to take your Retail Media strategy to the next level this summer?

Our Retail Media Essentials course is your fast-track to understanding the strategies, standards, and innovations shaping today’s omnichannel landscape. Designed as two engaging live sessions across two days, this interactive training gives you the space to learn, reflect, and apply key concepts in real time.

Across four focused hours, you’ll explore the latest in Retail Media, from in-store activation and measurement frameworks to evolving omnichannel tactics and market trends —equipping you with practical knowledge you can put into action immediately.

Whether you’re building your foundations or refreshing your expertise, this course will leave you confident, informed, and ready to make Retail Media work smarter, faster, and more effectively.

Two days. Two live sessions. Real impact.

Join us this July and turn insight into action.

Meet the Facilitators:

Yara Daher, Retail Media Consultant, IAB Europe

Colin Lewis, Retail Media Specialist

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