IAB Poland Member Yieldbird Hosts London Event
Transition of Google AdManager to the first price auction model and Unified Pricing Rules introduction; limitations on most of the browsers in third-party data and cookie usage; increasing impact of GDPR and other privacy initiatives enforcement on the digital advertising ecosystem are just a few of the upcoming challenges for Publishers working with programmatic advertising.
We all have the need for diversified knowledge and know-how, to prepare for what is coming in the most optimal way. Join us for an immersive event and let’s discuss how the programmatic ecosystem will look like in the near future!
