IAB Europe Webinar: Universal ID – As the cookie crumbles, is this the solution?
In this webinar organised by the IAB Europe Education and Training Committee in collaboration with the Programmatic Trading Committee, we want to find answers and educate the audience on what – to many – is the solution for advertising in the post cookie age. Alongside leading experts in the field, we will take a look at what a universal ID is, what advantages it offers to both advertisers and consumers, its limitations and the challenges it faces but also look at alternatives. To learn more about this technology we invite you to read the articles by Alwin Viereck, Head of Programmatic Advertising and Ad Management, United Internet Media on our website here and here. Join us at 17.00 CET, 5 December.
Aaron Curran is Technical Account Manager EMEA at the innovative data and engineering company, Iponweb. Based in London, he has a client focus on demand side platforms. Aaron has spent over twelve years working with many ad-tech vendors in the industry, leading strategic account management for global clients.
Ms. Kelly Leger is Senior Vice President of M1, EMEA at Dentsu Aegis since Feb, 2015. She is in charge of helping roll out M1 across several EMEA countries. Ms. Leger served as Senior Vice President and General Manager of Digital Solutions at V12 Group, Inc and served as its Vice President of Digital Solutions. She was responsible for the strategic direction, implementation, and technical planning for V12 Group’s Digital division. She also oversaw V12 Group’s online sales team. She has over 15 yearsexperience in data solutions, business development, strategic planning and product development for several leading multi-media groups and consumer data providers. Prior to V12 Group, Ms. Leger spent three years working in the emerging field of online Audience Targeting. Prior to this, she served as the First Senior Director of Data Partnerships and Business development for the online division at Datalogix. In this role, her primary focus was to create high-level partnerships with large social networks, lead-generation companies, and Fortune 500 publishers for audience development and extension. Ms. Leger holds a dual bachelors degree in Political Science and Public Relations from Marquette University.
As Vice President of Global Strategy and Partnerships at LiveRamp, Travis is responsible for crafting LiveRamp’s Ad Tech and international identity strategy, leading some of LiveRamp’s most strategic initiatives, and creating global partnerships. Travis leads LiveRamp’s efforts as one of the co-founders and Board Members of the Advertising ID Consortium to enable a standard cookie pool and people-based identifiers for the open Internet. Prior to LiveRamp, Travis was a director at Epic Systems responsible for implementing systems that managed sensitive healthcare information. Travis holds a BA in Political Science from Rollins College.
Francesca is a business development and digital sales professional with experience in both ad tech and media. At PubMatic, she is responsible for driving the company’s key relationships with buy-side businesses, particularly agencies, trading desks, Demand Side Platforms and direct brands.
Prior to PubMatic she worked at Havas Programmatic Hub, managing clients such as National Express, Emirates and BBC.
Alwin Viereck works for United Internet Media as a Senior Vice President since 2018. Within the publishing house he is responsible for Programmatic Advertising, Yield Management and Technical Application and Media Management.
His former role has been the affiliate network affilinet, also part of United Internet, where he worked as Director Product, Strategy & Communication since 2012, being part of the management board as of 2014.
Alwin Viereck has more than 20 years of strategic product development as well as digital advertising experience and started his career as founder of digital education and ecommerce startups. He also worked for consulting company Accenture, a direct insurer DFV Deutsche Familienversicherung AG as well as Tutoria, a digital education company of Holtzbrinck.
Salvatore Cospito is Co-founder and CTO of DatMean. Salva has made of his passion his career, after training as a computer engineer in Milan he has worked in various marketing and advertising agencies being in his last stage Affiperf´s Head of trading Iberia. His biggest challenge and achievement is now being an entrepreneur in DatMean as CTO of the company helping companies to walk hand in hand toward the world of big data providing them an empirical vision of the world of data applied to the companies reality (thought its sap platform) thanks to his
Business Translator profile that is at the base of the digital transformation.
Salvatore is President of the Data Commission in IAB Spain, Professor in several universities, academic director in EDIX and one of the big experts in Data Activation for Marketing.
Mathieu Roche, CEO, ID5
Mathieu Roche is the CEO of ID5. He co-founded the business in 2017, after spending over 10 years at European data specialist Weborama, where he led international development and launched the DMP offering worldwide. During his time at Weborama, the company experienced exceptional growth, establishing itself in a dozen countries and growing from 3 to 30 million euros in revenues.
With ID5, Mathieu Roche materialises his vision of helping Ad Tech and publishers to compete against the “walled gardens” who dominate digital advertising. ID5’s mission is to create a shared identity infrastructure supporting the development of programmatic advertising for premium publishers and independent Ad Tech platforms.
Mathieu graduated from Institut Commercial de Nancy and holds a Master of Science from the Georgia Institute of Technology. He lives in London since 2011 with his wife and 3 daughters.
For more information contact Alex Macarescu (email@example.com)