IAB Europe Virtual Programmatic Day H2 2019

Europe’s must-attend programmatic event in back! The Virtual Programmatic Day (VPD) brings together industry experts and thought-leaders to explore the latest trends, drivers and barriers impacting programmatic trading in Europe. It’s one of the largest virtual events in the programmatic industry, with global leaders and experts dialling in to discuss and debate the hottest topics! All participating speakers sit on IAB Europe’s Programmatic Trading Committee, to help educate, shape and inform the industry on the latest programmatic news and developments.

Register now!

The event will take place on the afternoon of 19th November and will focus on the latest market trends including spend, drivers and barriers, key growth areas such as connected TV, how programmatic will look in a post-cookie era and up to date insight into GDPR and the IAB Europe Transparency and Consent Framework. Register to join the virtual audience here

The event will be live streamed via this link: https://www.youtube.com/watch?v=k5_RJvcxgH4

Join the Live Audience

For the first time, IAB Europe will host the event with a live audience as well as streaming it live. Hosted at Verizon Media in London, we have capacity for up to 40 guests to join the audience. If you’d like to come along in-person, please contact Marie-Clare asap to register. Please note, in person attendance is only available for IAB Europe members.

Event address: Verizon Media, Midcity Place, 71 High Holborn, London WC1V 6EA

The Agenda

Find out more about the speakers below

Session Speakers Time (GMT)
Registration, networking and light lunch Thank you to our lunch sponsor, Integral Ad Science
12.15
Welcome and introduction Simon Halstead, Senior Director Exchanges and Supply, Verizon Media 13.00-13.10
PRESENTATION & PANEL: The state of the European Programmatic Advertising Market

The results of IAB Europe’s industry benchmark studies Attitudes to Programmatic Advertising and Programmatic Ad Spend will be presented by IAB Europe’s Chief Economist, Daniel Knapp and discussed by the panel

Moderator: Simon Halstead, Senior Director Exchanges and Supply, Verizon Media

Presenter: Daniel Knapp, Chief Economist, IAB Europe

Panelists:
James Brown, Managing Director, EMEA, Rubicon Project
Andrew Buckman, CEO, Sublime
Simon Baker, Head of Programmatic EMEA, Bloomberg Media Group
Faye Liddle-Moore, Commercial Director Northern Europe, Outbrain
Daniel Knapp, Chief Economist, IAB Europe

13.10-13.50
PANEL: Demystifying Attribution in Programmatic Advertising

This panel will aim to demystify attribution and how it can be used effectively to evaluate programmatic advertising campaigns.

Moderator: Matt Isdale, Head of Performance, Teads

Panelists:
Clementina Piazza, Programmatic Director EMEA, Integral Ad Science
Oliver Gertz, Managing Director Interaction EMEA, MediaCom
Ionut Munteanu, Education Project Manager, IAB Romania
Lucia Mastromauro, Vice President, Global Head of Agency and Partner Business at Adform

13.50-14.20
PANEL: The Evolution of Connected TV in Europe

The panel will explore how the digital and TV advertising worlds are colliding, the opportunity this presents to advertisers and media owners and how connected TV is developing across Europe.

Moderator: David Goddard, VP Global Programmatic Strategy, BBC Global News

Panelists:
Martin O’Boyle, Managing Director, Partnerships PMX, Publicis Media
Tanzil Bukhari, Managing Director EMEA, Double Verify
Tom Fryett, Head of Programmatic Development, OMG EMEA
Glenn Perera, Director, Product Strategy, EMEA, Integral Ad Science
Sophie Knight, Director, Platform Services, SpotX

14.20-14.50
BREAK 14.50-15.05
PANEL:
Programmatic Advertising in a Post Cookie Era

How will programmatic trading evolve in a post-cookie era? The panel will explore what challenges and opportunities lie ahead including alternative technology solutions and the importance of creativity.

Moderator:
Catherine Lofthouse, Programmatic Director, Essence Global

Panelists:
Matt Bennathan, Senior Director, Channel Partnerships, International, Oracle Data Cloud
Lisa Kalyuzhny, Senior Director, Advertiser Solutions, PubMatic
Sara Vincent, Senior Director, Strategic Partner Development, Index Exchange
Toccara Baker, Senior Product Marketing Manager EMEA, Adobe
Tej Rekhi, VP Group Development EMEA, Publicis Media

15.05-15.35
PANEL: Making Programmatic work for Publishers

Publishers are faced with a proliferation of challenges in today’s programmatic landscape from monetisation, keeping up with technological developments through to combating non-human traffic. The panel will explore these and how publishers can overcome these and make programmatic work for them.

Moderator:
Ben Geach, Senior Director, Global Product Strategy, Oracle Data Cloud

Panelists:
Elsa Demain-Griffiths, Head of Commercial Innovation, The Telegraph
Vignesh Narayanan, Senior Director, Media Partnerships, International MediaMath
Szymon Pruszyński, Head of Global Communication, Yieldbird
Emmanuel Ogidan - Commercial Director UK & Ireland, FreeWheel
Jéricho Lämmler, Programmatic Development Manager, Goldbach

15.35-16.05
PANEL: How to Rebuild Trust in Advertising Through Transparency

This multi-stakeholder panel of publishers, ad tech payers and agencies moderated by IAB Europe will discuss the latest industry developments around Trust and Transparency alongside the recently launched v2 of the IAB Europe Transparency and Consent Framework (TCF), the largest industry effort to help companies that serve, measure and manage digital and personalised advertising content comply with the European General Data Protection Regulation (GDPR) and ePrivacy Directive (ePD) when processing personal data or accessing and/or storing information on a user’s device.

Moderator:
Anne Goodman, IAB Europe

Panelists:
Thomas Adhumeau, Senior Associate General Counsel, Xandr
Stevan Randjelovic, Brand Safety Manager, GroupM
Stefan Hanloser, Vice President, Data Protection Law & Policy, ProSiebenSat1

16.05-16.35
Summary and close Simon Halstead, Senior Director Exchanges and Supply, Verizon Media 16.35-16.45
Networking drinks 16.45-18.00

The Speakers

David Goddard, VP Global Programmatic Strategy, BBC Global News

David is the Vice President, Global Programmatic Strategy at BBC Global News and is responsible for the strategy and development of global programmatic advertising across the portfolio of BBC properties represented by Global News Limited.

Prior to the BBC David was responsible for Programmatic Trading at Gumtree, Ebay inc, at the infancy of programmatic trading in the UK, setting up the Programmatic Direct offering in 2011.

David is also a Member of IAB Europe’s Programmatic Trading Committee.

Simon Baker, Head of Programmatic EMEA, Bloomberg Media Group

Simon Baker has been at Bloomberg for over ten years, during which time he has worked across digital media in various commercial roles. As Programmatic Lead for EMEA, he is currently responsible for driving programmatic revenue growth across the Europe, Middle East and Africa region.

Previously, Simon held positions as International Online Sales Director for EMEA and Head of Mobile for EMEA and APAC at Businessweek Magazine, before its 2009 acquisition by Bloomberg L.P. His career in the media industry started with roles at Mediacom, Mediavest and The Financial Times.

At the weekend you’ll find Simon out running, fishing or supporting his local football team with his son Benjamin.

Clementina Piazza, Programmatic Director EMEA, Integral Ad Science

Clementina Piazza is Programmatic Director for EMEA at Integral Ad Science. Her focus is to support and develop IAS programmatic offering for the region. Clementina comes to IAS having previously worked on the DSP side, the latest being Amazon Advertising Platform, working both across the UK and EMEA.

Tej Rekhi, Vice President, Groupe Development, Precision, EMEA, Publicis Media

In his current role, Tej Rekhi identifies and sources cross-agency programmatic capabilities across Publicis Groupe in the EMEA region. He does this by analyzing and monitoring industry landscapes, exploring current offerings within the agencies and developing solutions across distribution channels. He oversees various workstreams across EMEA in programmatic connected TV, blockchain and emerging technologies.

As an established industry thought leader across EMEA with over 14 years of experience in digital advertising technology, Tej was the visionary behind the industry’s first live, dual-screen media campaign, seamlessly combining TV and mobile capabilities. Before that, Tej was with buy-side advertising platform Sizmek for over 10 years, where he served in various roles, such as Global Head of Mobile and Global Director of Innovation. He has delivered thought-provoking presentations at over 200 industry events in over 30 countries, been featured twice in Wired and regularly writes articles for IAB, Huffington Post, Mobile Marketer, Digital Marketing Magazine and more.

Tej joined Publicis Media in May of 2018 with a comprehensive background in scaling new products from concept to completion, establishing creative technologies for brand personalization, leading sales teams and helping brands and agencies better understand ways to connect to their audience. Since joining the organization, Tej has identified and implemented new technologies to yield competitive advantages and has been instrumental in Precision’s new business efforts.

Born in London, Tej is a family man who can be found exploring emerging technologies, astronomy and sports.

Tom Fryett, Head of Programmatic Development, OMG EMEA

Tom ensures that the programmatic product for OMG advertisers in the EMEA region is market-leading, be that via in-house development of own tools and capabilities, or partnering with best-in-class companies from across the ad tech ecosystem.

Matt Bennathan, Senior Director, Channel Partnerships, International, Oracle Data Cloud

With 20 years of experience in marketing to consumers, Matt strongly believes in leveraging data-driven insights to make more informed advertising decisions. Specialising in programmatic with leadership roles at eXelate, Nielsen Marketing Cloud, and Oracle, Matt pioneered the UK market. He was recognised with prestigious awards including The Drum Digital Trading Awards “Most Effective Use of Data” in 2016. The Drum independently voted Matt as a “Digerati” within the top 100 UK Digital Advertising leaders in 2017. Matt earned an MBA from Warwick Business School and speaks regularly at industry events.

Faye Liddle-Moore, Commercial Director Northern Europe, Outbrain

As Commercial Director, Faye is responsible for all of Outbrain's advertiser business in Northern Europe. Since joining the team in 2015, Faye has been instrumental in growing the market. With 10+ years of industry experience, Faye is an effective leader who provides a strategic vision for her team while delivering concrete business results.

Stefan Hanloser – Vice-President, Data Protection Law, ProSiebenSat.1 Media SE.

Dr Stefan Hanloser is Vice-President, Data Protection Law at ProSiebenSat.1 Media SE. Operating out of the company’s headquarter in Munich, Stefan oversees ProSiebenSat.1’s group-wide privacy legal program. Prior to joining ProSiebenSat.1, Stefan worked as Global Corporate Privacy Officer at Allianz Asset Management AG, the financial services holding of Allianz Group. Stefan has a background as an information technology lawyer with two international law firms in Munich, New York, and Washington, D.C.

Lisa Kalyuzhny, Senior Director, Advertiser Solutions, PubMatic

Lisa is responsible for driving Pubmatic’s key relationships with buy-side businesses, particularly agencies, trading desks, Demand Side Platforms and direct brands. Originally working for PubMatic in New York, she relocated to London two years ago to develop demand partnerships in the UK and has recently increased her scope to EMEA. Prior to PubMatic she worked at IPG Mediabrands, managing digital media partnerships as well as agency relationships with the buying and planning teams nationally. She also spent over five years at Triton Media managing media clients domestically and internationally.

James Brown, Managing Director, EMEA, Rubicon Project

Drawing upon his 15+ years of experience in the digital advertising industry, James is Managing Director, EMEA for Rubicon Project (NYSE: RUBI), which operates one of the world’s largest independent marketplaces for the buying and selling of advertising. This includes managing the teams working with EMEA’s leading buyers – including DSPs, agencies and advertisers – and sellers such as online publishers, mobile applications, and online broadcasters.

Prior to joining Rubicon Project, he spent six years at The Telegraph rising to become General Manager, Digital Advertising where he was responsible for global digital advertising revenues. Commercial highlights include the development of the Telegraph Media Group Performance Network, Commercial Content creation business units, the conception and strategy for TMG’s programmatic trading and publisher trading desk. Before that James was Trading Director of Aegis-owned Diffiniti (now iProspect), responsible for commercial trading relationships with media owners and the media strategy across a portfolio of brands.

Based in London, James enjoys playing golf, keeping fit and a glass of wine!

Sara Vincent, Senior Director, Strategic Partner Development, Index Exchange

An industry veteran, Sara Vincent joined Index Exchange as a Senior Director of Strategic Partner Development earlier this year, bringing with her nearly two decades of experience in the world of publishing. At present, Sara works as a liaison between Index Exchange and its U.K. publishing partners — collaborating with the sales engineering, analytics, and partner operations teams to ensure her clients are positioned for success and leveraging all available technology in their programmatic business development.

Before joining Index Exchange, Sara served as SVP of Publisher Development at Just Premium, a leading online marketplace dedicated to rich media. A mother of two, in her spare time she enjoys reminiscing about being an amateur triathlete and promising herself that next month she will start training again.

Andrew Buckman, CEO, Sublime

Andrew joined the leading solution for high-impact non-intrusive digital advertising, Sublime in May 2017 with 20 years’ experience in international internet environments and expertise in ad tech, search, start-up creations, and turnaround management in e-commerce and digital advertising.

He joined Sublime as the EMEA Managing Director and became Global Chief Operations Officer in April 2019, adding APAC and the Americas to his remit. In his role as COO at Sublime, Andrew is instrumental in meeting growing global demand, forming strategic partnerships and promoting the adoption of new high-impact and non-intrusive ad solutions and technologies. One of his main missions is to drive future developments in key European markets such as Spain, Italy, Germany as well as in APAC and the Americas.

Previously, Andrew was EMEA MD at OpenX, where he was responsible for accelerating adoption of the advertising platform throughout the EMEA region. Prior to this, Andrew’s extensive experience in the ad tech industry has included high-profile roles at Tradedoubler, where he advanced the scale and profitability of the company as COO, and Yahoo!, where he took the lead on multiple sizeable European projects.

Based in the UK, Andrew is half French and bilingual, having previously lived in France with his young family. As well as being a keen endurance sportsman, Andrew likes to practice card tricks on any willing audience.

Ben Geach, Senior Director, Global Product Strategy, Oracle Data Cloud

Ben leads Product Strategy for global markets at Oracle Data Cloud. He spent the last decade working with the world’s leading brands and most innovative agencies to ensure their digital marketing reaches the right consumer, at the right time, with the right message.

Simon Halstead, Senior Director Exchanges and Supply, Verizon Media and Chair, IAB Europe Programmatic Trading Committee

Simon is Chair of IAB Europe’s Programmatic Trading Committee and has been involved in the programmatic industry since 2011. In his role as Head of Open Demand for Verizon Media, Simon leads sales efforts to Advertisers, Agencies and Independent buyers and technology partners working with Oath Programmatic Exchanges, working with teams in regional and in major EMEA markets.

Prior to Verizon Media, Simon worked at Microsoft and a number of Media buying agencies and Sales Houses.

Tanzil Bukhari, Managing Director EMEA, DoubleVerify

As Managing Director for EMEA at DoubleVerify, Tanzil builds DV’s relationship with brands, agencies and media platforms across Europe. With over 20 years of experience within the media industry, expanding ad tech across the EMEA region and building global partnerships, Tanzil brings experience and expertise in digital marketing strategy and transformation, process automation, partnership development and product commercialization to the DoubleVerify EMEA team.
For the session, we are aiming to present to case studies to showcase value.

Daniel Knapp, Chief Economist, IAB Europe

Dr. Daniel Knapp is an advertising and media analyst with more than 15 years of international experience. He has served in leadership roles spanning market analysis, strategic advisory, and business intelligence.

He is Chief Economist at IAB Europe, co-founder at vMarketeur, an advanced data science for media.

Previously he was Executive Director at IHS Markit (NASDAQ: INFO), overseeing the company’s global advertising & media research, consulting and forecasting practice. Daniel’s key research areas span all domains of digital advertising, TV and video, platform economics, data strategies and the business application of AI/ML technologies. He also is former adviser to the European Commission on a groundbreaking report on the media published in March 2019. Daniel holds a PhD from the London School of Economics (LSE) on the sociology of algorithms and the datafication of media.

Elsa Demain-Griffiths, Head of Commercial Innovation, The Telegraph

Elsa Demain-Griffiths is the Head of Commercial Innovations at The Telegraph where she initiates and supports transformative and disruptive commercial strategies and Go To Market propositions in order to future proof The Telegraph in the transforming publisher landscape. At The Telegraph nearing six years holding Heads of Digital and Heads of Programmatic roles, leading digital sales transformation. Previously, Elsa worked at AOL, where she managed integrations of key RTB supply partners and Microsoft Xbox advertising team

Toccara Baker, Senior Product Marketing Manager EMEA, Adobe

As Product Marketing lead for Advertising Cloud in EMEA, Toccara Baker is responsible for growing awareness and adoption of Adobe Advertising Cloud’s products, solutions and services among existing EMEA customers and prospects. She works in a cross-functional role to manage execution of EMEA marketing strategies across Advertising Cloud’s products and partner solutions working closely with sales, product management, business development and client services. Previous companies include TubeMogul, Publicis companies, an emerging media startup, and MTV - all spanning across San Francisco, New York and Chicago across 10+ years. She holds a BA from Northwestern University in Chicago and currently resides in London.

Vignesh Narayanan, Senior Director, Media Partnerships, International, MediaMath

Vignesh is Senior Director, Media Partnerships International at MediaMath where he leads all Media conversations for International Markets (APAC, EMEA, LATAM), ensuring MediaMath clients have the best access to all supply inventory. Previously, Vignesh worked in APAC at C1X where he was helping publishers to drive revenue from their websites by selling their advertising inventory.

Ionuț Radu Munteanu, Education Project Manager, IAB Romania

Ionuț is the founding Partner of WebDigital, first specialized PPC Marketing Agency in Romania, founded around 2009, managing advertising portfolios for almost 100 active accounts across Central and Eastern Europe every month.
He also serves as Managing Partner of UpGradient, a small software company, founded in 2017, designed to automate processes and offer solutions for marketing agencies.
Co-founder of the oldest recurring industry specialized monthly event and vivid community "Lumea SEO PPC" ("People of SEO & PPC") in Bucharest, founded in 2010, which focuses on bringing digital specialists together.
Today he acts as one of the Board Members of BlueAlliance, a partnership of 14 independent agencies from all the Eastern European countries.
As an IAB member, speaker and trainer for performance marketing, Ionut is a certified trainer and for the last 10 years you could have found him either in university amphitheatres, invited by marketing teachers to help students get closer to the digital marketing or speak in workshops both in Romania and abroad, mainly to eCommerce events, but also to general events in the digital industry.
He is currently a member of the John Maxwell Team - the world's largest and fastest growing entrepreneur certification program with members from all over the world.

Oliver Gertz , Managing Director Interaction, EMEA, MediaCom Worldwide

Oliver has been a pioneer of digital marketing in Germany, playing a major part in building two digital agencies. He was the first employee at Plan.Net Media, Germany’s first online media agency in 1997 which lead the market with an in-house developed media planning tool with integrated adserver.
 
In October 2004, Oliver joined MediaCom Germany as Managing Director Interaction to grow the digital offer and share by expanding the services and team.
 
Oliver became Managing Director EMEA for MediaCom Interaction in January 2009, charged with growing MediaCom’s digital footprint by growing the service offering across EMEA. His focus is now on programmatic and working with MediaCom’s global clients on their programmatic strategy.

Lucia Mastromauro, VP Global Development, Adform

Lucia Mastromauro joined Adform as Vice President of Global Agencies; she arrived from her position as MD Advertising at video game developer King, prior to which she had extensive experience as Head of Sales, Account Management and Network Agencies at Google's DoubleClick, and was the Interactive Marketing Manager at eBay.

Emmanuel Ogidan - Commercial Director UK & Ireland, FreeWheel

As the Commercial Director for the UK, Emmanuel oversees Publisher Services and Business Development within the region.

Having experience in Performance Marketing, Programmatic Display and Video through his time at Conversant Media, Rubicon Project and YuMe; Emmanuel has worked directly on strategising successful and profitable business relationships with some of ComScore's top 50 publishers across multiple categories within Europe.

Glenn Perera, Director of Product Atrategy, EMEA, Integral Ad Science

Glenn Perera is the director of product strategy, EMEA, at Integral Ad Science. Glenn’s role is to work side by side with clients to understand the nuanced regional needs of European clients and direct product development alongside global business objectives. Glenn’s role also includes considering future challenges of the digital advertising industry and ideating on how measurement can help tackle this.

Previous to IAS, Glenn worked at Rocketfuel as Director of Partnerships and Supply and prior to that, at AOL and Videology.

Sophie Knight, Director, Platform Services, SpotX

Sophie Knight is director, platform services at SpotX, the leading video advertising platform unifying TV and digital video globally. In her current role, Knight manages a multinational team responsible for working with SpotX’s supply-side customers in Europe. She works with media owners such as Global and ESI to develop strategic account plans to optimise their returns from the SpotX platform. This includes best practice deployments of SpotX’s ad server and data enablement software and identifying opportunities to drive more revenue from programmatic techniques such as private marketplaces and curated marketplaces.

Knight has twelve years of digital advertising experience from companies including GroupM, Xaxis, Specific Media and Adviva. She joined SpotX in January 2019 following her role as Partnerships Director at LoopMe where she led the supply team managing relationships with global publishers and supply-side platforms to drive results across video, mobile and rich media.

Szymon Pruszyński, Head of Global Communication, Yieldbird

Digital advertising expert with almost 10 years of working experience. Previously operated on the agency side in Dentsu Aegis as a member of the client service department, handling digital accounts and budgets of biggest global brands.

Currently focused on the development of marketing and global communication for Yieldbird – one of the leading programmatic ad management companies, operating in more than 40 countries and supporting over 250 digital Publishers in improving their ad revenue and inventory quality.

Martin O’Boyle, Managing Director of Partnerships PMX, Publicis Media

Martin has over 20 years experience in media and is currently MD of Partnerships for Publicis Media Exchange in the UK. In this role, he is responsible for driving development of all external partnerships across media, data and tech. As part of his role he leads the development of Advanced & Data Driven TV & Video solutions for Publicis Media. He has extensive experience in commercial operations, media buying and trading, and data solutions development. Prior to his current role he was UK MD for Publicis PeopleCloud, launching the end to end marketing platform in the UK, and previous to that he led the P&G account for Publicis Media in UK across all media buying, trading and data.

Stevan Randjelovic – Brand Safety Manager, GroupM EMEA

Having previously worked as an agency advocate in Brussels on many challenging issues for the ad industry, such as privacy and consumer protection, Stevan joined GroupM in 2017. He supports the company’s digital operations by looking after all areas of digital risk, and underpinning media quality processes and governance.

Catherine Lofthouse, Director of Programmatic Spend Google EMEA, Essence Global

During her time at Essence, Catherine Lofthouse has led programmatic buying across two of their flagship accounts - previously for 'EE' and now for Google in EMEA. Her work on 'EE' drove their programmatic journey from a managed service model to a complex programmatic buying structure by pioneering the use of custom algorithms. By incorporating auto bidding strategies into 'EE's programmatic best practice, Catherine was awarded 'High Commendation' in the PMAs 'Best Use of Programmatic' category. Now heading up the programmatic buying team for Google's brand spend in EMEA Catherine has in depth multi market experience in delivering best in class programmatic strategies.

Thomas Adhumeau, Senior Associate General Counsel, Commercial & Privacy, Xandr

Thomas moved to London from Paris three years ago to become AppNexus’ first Europe based lawyer and has been supporting the company’s GDPR implementation efforts since then, as well as working with IAB Europe on the Transparency and Consent Framework.

Anne Goodman, CMO, Board Advisor, Investor Ventures in Blockchain

Anne is a skilful leader and influencer with over 20 years' experience in the commercial management and governance of digital platforms, leading the matrix teams and organisation that underpins them. Specialising in the creation of strategic marketing propositions for technology and media companies, spearheading business growth based on technology and digital integration, 3rd party alliances and organisation evolution.

Anne was Vice-Chair of the Executive Committee of IAB Europe and is currently supporting the roll out of IAB Europe Transparency & Consent Framework alongside her advisory work in the commercial adoption of Blockchain by ad and marketing technology companies.

Jéricho Lämmler, Programmatic Development Manager, Goldbach

Jéricho Lämmler is responsible for the programmatic development at the biggest media house in Switzerland. Before working with programmatic, Jéricho has worked many years as a key account manager.
He knows the Swiss market in detail and has a lot of know-how on publisher monetisation strategies.

Check out a summary of the Virtual Programmatic Day that took place on 9th May here.

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