IAB Europe Virtual Programmatic Day H2 2019
Europe’s must-attend programmatic event in back! The Virtual Programmatic Day (VPD) brings together industry experts and thought-leaders to explore the latest trends, drivers and barriers impacting programmatic trading in Europe. It’s one of the largest virtual events in the programmatic industry, with global leaders and experts dialling in to discuss and debate the hottest topics! All participating speakers sit on IAB Europe’s Programmatic Trading Committee, to help educate, shape and inform the industry on the latest programmatic news and developments.
Save the Date
The next edition will take place on the afternoon of the 19th November and will focus on the latest market trends including spend, drivers and barriers, key growth areas such as connected TV, how programmatic will look in a post-cookie era and up to date insight into GDPR and the IAB Europe Transparency and Consent Framework.
Join the Live Audience
For the first time, IAB Europe will host the event with a live audience as well as streaming it live. Hosted at Verizon Media Studios in London, we have capacity for up to 40 guests to join the audience. If you’d like to come along in-person, please contact Marie-Clare asap to register. Please note, in person attendance is only available for IAB Europe members. The event will be live streamed via this link: https://www.youtube.com/watch?
Hear from Industry Leaders
Speakers confirmed so far include:
|David Goddard, VP Global Programmatic Strategy, BBC Global News
David is the Vice President, Global Programmatic Strategy at BBC Global News and is responsible for the strategy and development of global programmatic advertising across the portfolio of BBC properties represented by Global News Limited.
Prior to the BBC David was responsible for Programmatic Trading at Gumtree, Ebay inc, at the infancy of programmatic trading in the UK, setting up the Programmatic Direct offering in 2011.
David is also a Member of IAB Europe’s Programmatic Trading Committee.
|Simon Baker, Head of Programmatic EMEA, Bloomberg Media Group
Simon Baker has been at Bloomberg for over ten years, during which time he has worked across digital media in various commercial roles. As Programmatic Lead for EMEA, he is currently responsible for driving programmatic revenue growth across the Europe, Middle East and Africa region.
Previously, Simon held positions as International Online Sales Director for EMEA and Head of Mobile for EMEA and APAC at Businessweek Magazine, before its 2009 acquisition by Bloomberg L.P. His career in the media industry started with roles at Mediacom, Mediavest and The Financial Times.
At the weekend you’ll find Simon out running, fishing or supporting his local football team with his son Benjamin.
|Clementina Piazza, Programmatic Director EMEA, Integral Ad Science
Clementina Piazza is Programmatic Director for EMEA at Integral Ad Science. Her focus is to support and develop IAS programmatic offering for the region. Clementina comes to IAS having previously worked on the DSP side, the latest being Amazon Advertising Platform, working both across the UK and EMEA.
|Tom Fryett, Head of Programmatic Development, OMG EMEA
Tom ensures that the programmatic product for OMG advertisers in the EMEA region is market-leading, be that via in-house development of own tools and capabilities, or partnering with best-in-class companies from across the ad tech ecosystem.
|Matt Bennathan, Senior Director, Channel Partnerships, International, Oracle Data Cloud
With 20 years of experience in marketing to consumers, Matt strongly believes in leveraging data-driven insights to make more informed advertising decisions. Specialising in programmatic with leadership roles at eXelate, Nielsen Marketing Cloud, and Oracle, Matt pioneered the UK market. He was recognised with prestigious awards including The Drum Digital Trading Awards “Most Effective Use of Data” in 2016. The Drum independently voted Matt as a “Digerati” within the top 100 UK Digital Advertising leaders in 2017. Matt earned an MBA from Warwick Business School and speaks regularly at industry events.
|Agathe Rakowicz, Global Director Programmatic Revenue, Outbrain
Agathe joined Outbrain in 2011, as a founding member of the french office where she set up and led the account management function for Outbrain France and then all of Southern Europe. In this role, Agathe was responsible for growing numerous global clients and was instrumental in successful product launches across Europe. In 2018 as Outbrain evolved to deliver a much broader proposition for Advertisers, Agathe stepped in as Global Programmatic Director, leading Outbrain growth through operational excellence and building new strategic partnerships. Most recently, Agathe joined the IAB Europe Programmatic Trading Committee.
|Lisa Kalyuzhny, Senior Director, Advertiser Solutions, PubMatic
Lisa is responsible for driving Pubmatic’s key relationships with buy-side businesses, particularly agencies, trading desks, Demand Side Platforms and direct brands. Originally working for PubMatic in New York, she relocated to London two years ago to develop demand partnerships in the UK and has recently increased her scope to EMEA. Prior to PubMatic she worked at IPG Mediabrands, managing digital media partnerships as well as agency relationships with the buying and planning teams nationally. She also spent over five years at Triton Media managing media clients domestically and internationally.
|James Brown, Managing Director, EMEA, Rubicon Project
Drawing upon his 15+ years of experience in the digital advertising industry, James is Managing Director, EMEA for Rubicon Project (NYSE: RUBI), which operates one of the world’s largest independent marketplaces for the buying and selling of advertising. This includes managing the teams working with EMEA’s leading buyers – including DSPs, agencies and advertisers – and sellers such as online publishers, mobile applications, and online broadcasters.
Prior to joining Rubicon Project, he spent six years at The Telegraph rising to become General Manager, Digital Advertising where he was responsible for global digital advertising revenues. Commercial highlights include the development of the Telegraph Media Group Performance Network, Commercial Content creation business units, the conception and strategy for TMG’s programmatic trading and publisher trading desk. Before that James was Trading Director of Aegis-owned Diffiniti (now iProspect), responsible for commercial trading relationships with media owners and the media strategy across a portfolio of brands.
Based in London, James enjoys playing golf, keeping fit and a glass of wine!
|Sara Vincent, Senior Director, Strategic Partner Development, Index Exchange
An industry veteran, Sara Vincent joined Index Exchange as a Senior Director of Strategic Partner Development earlier this year, bringing with her nearly two decades of experience in the world of publishing. At present, Sara works as a liaison between Index Exchange and its U.K. publishing partners — collaborating with the sales engineering, analytics, and partner operations teams to ensure her clients are positioned for success and leveraging all available technology in their programmatic business development.
Before joining Index Exchange, Sara served as SVP of Publisher Development at Just Premium, a leading online marketplace dedicated to rich media. A mother of two, in her spare time she enjoys reminiscing about being an amateur triathlete and promising herself that next month she will start training again.
|Andrew Buckman, COO, Sublime
Andrew joined the leading solution for high-impact non-intrusive digital advertising, Sublime in May 2017 with 20 years’ experience in international internet environments and expertise in ad tech, search, start-up creations, and turnaround management in e-commerce and digital advertising.
He joined Sublime as the EMEA Managing Director and became Global Chief Operations Officer in April 2019, adding APAC and the Americas to his remit. In his role as COO at Sublime, Andrew is instrumental in meeting growing global demand, forming strategic partnerships and promoting the adoption of new high-impact and non-intrusive ad solutions and technologies. One of his main missions is to drive future developments in key European markets such as Spain, Italy, Germany as well as in APAC and the Americas.
Previously, Andrew was EMEA MD at OpenX, where he was responsible for accelerating adoption of the advertising platform throughout the EMEA region. Prior to this, Andrew’s extensive experience in the ad tech industry has included high-profile roles at Tradedoubler, where he advanced the scale and profitability of the company as COO, and Yahoo!, where he took the lead on multiple sizeable European projects.
Based in the UK, Andrew is half French and bilingual, having previously lived in France with his young family. As well as being a keen endurance sportsman, Andrew likes to practice card tricks on any willing audience.
|Ben Geach, Senior Director, Global Product Strategy, Oracle Data Cloud
Ben leads Product Strategy for global markets at Oracle Data Cloud. He spent the last decade working with the world’s leading brands and most innovative agencies to ensure their digital marketing reaches the right consumer, at the right time, with the right message.
|Simon Halstead, Senior Director Exchanges and Supply, Verizon Media and Chair, IAB Europe Programmatic Trading Committee
Simon is Chair of IAB Europe’s Programmatic Trading Committee and has been involved in the programmatic industry since 2011. In his role as Head of Open Demand for Verizon Media, Simon leads sales efforts to Advertisers, Agencies and Independent buyers and technology partners working with Oath Programmatic Exchanges, working with teams in regional and in major EMEA markets.
Prior to Verizon Media, Simon worked at Microsoft and a number of Media buying agencies and Sales Houses.
|Daniel Knapp, Chief Economist, IAB Europe
Dr. Daniel Knapp is an advertising and media analyst with more than 15 years of international experience. He has served in leadership roles spanning market analysis, strategic advisory, and business intelligence.
He is Chief Economist at IAB Europe, co-founder at vMarketeur, an advanced data science for media.
Previously he was Executive Director at IHS Markit (NASDAQ: INFO), overseeing the company’s global advertising & media research, consulting and forecasting practice. Daniel’s key research areas span all domains of digital advertising, TV and video, platform economics, data strategies and the business application of AI/ML technologies. He also is former adviser to the European Commission on a groundbreaking report on the media published in March 2019. Daniel holds a PhD from the London School of Economics (LSE) on the sociology of algorithms and the datafication of media.
|Toccara Baker, Senior Product Marketing Manager EMEA, Adobe
As Product Marketing lead for Advertising Cloud in EMEA, Toccara Baker is responsible for growing awareness and adoption of Adobe Advertising Cloud’s products, solutions and services among existing EMEA customers and prospects. She works in a cross-functional role to manage execution of EMEA marketing strategies across Advertising Cloud’s products and partner solutions working closely with sales, product management, business development and client services. Previous companies include TubeMogul, Publicis companies, an emerging media startup, and MTV - all spanning across San Francisco, New York and Chicago across 10+ years. She holds a BA from Northwestern University in Chicago and currently resides in London.
|Vignesh Narayanan, Senior Director, Media Partnerships, International, MediaMath
Vignesh is Senior Director, Media Partnerships International at MediaMath where he leads all Media conversations for International Markets (APAC, EMEA, LATAM), ensuring MediaMath clients have the best access to all supply inventory. Previously, Vignesh worked in APAC at C1X where he was helping publishers to drive revenue from their websites by selling their advertising inventory.
|Ionuț Radu Munteanu, Education Project Manager, IAB Romania
Ionuț is the founding Partner of WebDigital, first specialized PPC Marketing Agency in Romania, founded around 2009, managing advertising portfolios for almost 100 active accounts across Central and Eastern Europe every month.
He also serves as Managing Partner of UpGradient, a small software company, founded in 2017, designed to automate processes and offer solutions for marketing agencies.
Co-founder of the oldest recurring industry specialized monthly event and vivid community "Lumea SEO PPC" ("People of SEO & PPC") in Bucharest, founded in 2010, which focuses on bringing digital specialists together.
Today he acts as one of the Board Members of BlueAlliance, a partnership of 14 independent agencies from all the Eastern European countries.
As an IAB member, speaker and trainer for performance marketing, Ionut is a certified trainer and for the last 10 years you could have found him either in university amphitheatres, invited by marketing teachers to help students get closer to the digital marketing or speak in workshops both in Romania and abroad, mainly to eCommerce events, but also to general events in the digital industry.
He is currently a member of the John Maxwell Team - the world's largest and fastest growing entrepreneur certification program with members from all over the world.
|Oliver Gertz , Managing Director Interaction, EMEA, MediaCom Worldwide
Oliver has been a pioneer of digital marketing in Germany, playing a major part in building two digital agencies. He was the first employee at Plan.Net Media, Germany’s first online media agency in 1997 which lead the market with an in-house developed media planning tool with integrated adserver.
In October 2004, Oliver joined MediaCom Germany as Managing Director Interaction to grow the digital offer and share by expanding the services and team.
Oliver became Managing Director EMEA for MediaCom Interaction in January 2009, charged with growing MediaCom’s digital footprint by growing the service offering across EMEA. His focus is now on programmatic and working with MediaCom’s global clients on their programmatic strategy.
Check out a summary of the Virtual Programmatic Day that took place on 9th May here.