7th July | 15:30 -17:00 PM CET | Hybrid Event in London | Register online here | RSVP for In-person here
Celebrating its 20th year, IAB Europe’s flagship AdEx Benchmark 2025 Report returns as the definitive resource for digital advertising investment across Europe.
Bringing together data from national markets, this year’s report delivers the most comprehensive and harmonised view of digital ad spend in the region, revealing where growth is accelerating, how investment is shifting, and what the numbers tell us about the future direction of the European digital advertising market.
As the industry navigates rapid technological, regulatory, and economic transformation, AdEx remains a critical tool for shaping strategic decision-making, offering the insight needed to understand market momentum and plan for what comes next.
At this exclusive hybrid launch event, we will unveil the first insights from the highly anticipated 2025 report, with expert analysis of the key trends, market dynamics, and economic forces influencing digital advertising in Europe.
Following Daniel Knapp’s presentation of the report findings, attendees will also have the opportunity to hear from industry experts during a panel discussion, where they will unpack the results, discuss the key market shifts, and explore what they mean for the future of digital advertising in Europe.
Join industry leaders and market experts for a first look at the data behind Europe’s digital advertising economy, and what it means for the year ahead.

Daniel Knapp, Chief Economist, IAB Europe

Ian Whittaker, Founder and Managing Director at Liberty Sky Advisors

Marie-Clare Puffett, Senior Director, Industry Development & Marketing, IAB Europe
