As Digital evolves, partnership is more important than ever to sustain a healthy digital ecosystem, and to enable Brands to maximise the best Return on their Advertising Spends.
IAB Europe’s Chief Economist, Daniel Knapp, will present on the opportunity to unlock growth in old and new media in particular: Connected TV/Video, Audio, Out of Home, Programmatic and how it all fits together (data).
IAB Ireland will be showcasing amazing digital case studies from AIB and Heineken 0.0%, as well as award winning Digital Creative from ICAD. We’ll also be discussing the hot topics in Digital around Brand Safety, Trust and Transparency and sharing how all of the stakeholders in the Industry can work together and partner on a better digital ecosystem for all.
Find out more and view the agenda here.