Europe’s must-attend programmatic event is returning on 28th April.
The Virtual Programmatic Day (VPD) brings together industry experts and thought-leaders to explore the latest trends, drivers and barriers impacting programmatic trading in Europe. It’s one of the largest virtual events in the programmatic industry, with global leaders and experts coming together to discuss and debate the hottest topics!
The next Virtual Programmatic Day will be co-hosted by Bloomberg Media Group and will take place on the afternoon of 28th April at their studios in central London. Attendees can join in-person or virtually. This is a free event as part of IAB Europe’s remit to educate and engage the industry on pressing market topics.
Topics on the agenda include how the potential depletion of the third-party cookie could affect programmatic advertising, the latest in programmatic supply chain transparency, the impact of supply path optimisation and advertiser lessons learnt from advertisers in-housing programmatic.
For those members joining in person, Bloomberg Media Group will be kindly hosting a networking lunch before we kick off the event.
- Registration and lunch for the live audience – 12.00 GMT
- Live stream and event kick off – 13.00 – 17.30 GMT
- Networking drinks for the live audience – 17.30 – 18.30 GMT
|Welcome and introduction
Event live stream starts
|PANEL: The Post-Cookie Era
Are we entering a post cookie world? 2020 kicked off with one of the most fundamental technology advances our industry has seen in many years, the announcement that third-party cookies were to be depleted. This panel will explore the potential depletion of the third-party cookie, targeting alternatives and tactics in the instance that the industry goes ‘cookie-less’.
|PANEL: Programmatic Transparency - Where Are We Now?
Have we made progress in achieving transparency in the programmatic supply chain? With the release of the latest iteration of IAB Europe’s Supply Chain Transparency Guide, this panel will explore further steps we need to take as an industry to continue to enhance transparency.
|PANEL: The State of Supply Path Optimisation
SPO promised to deliver streamlined media buying via programmatic platforms. This panel will explore whether it has lived up to this promise and what SPO means for both buy and sell-side stakeholders.
|PANEL: In-Housing Programmatic Trading - Lessons Learnt and Best Practices
Taking programmatic buying operations in-house appears to be increasingly popular amongst advertisers. This panel will explore this trend and hear from advertisers on their experience of developing an in-house model.
|PANEL: Deep Dive into the Latest Technical Standards and Innovations for Programmatic Trading
From OpenRTB to supplychainobject, technical standards are being developed all the time to improve programmatic trading. This panel will explore the latest technical standards and innovations and what they mean for trading in Europe.
|Summary and close
Live stream ends