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IAB Europe Programmatic Seminar at DMEXCO

Programmatic Trading Trends in EuropeSeminar room 7 , Hall 5.1- 11th September at 16.00-16.45

In this seminar, IAB Europe’s Programmatic Trading Committee will bring together a panel of industry leaders and disruptors to explore how the programmatic trading landscape is evolving across Europe and how key trends such as programmatic audio are driving adoption in an ever-changing media consumption landscape.

The results of IAB Europe’s much-anticipated and industry benchmark studies, European Programmatic Market Sizing and Attitudes to Programmatic Advertising will be revealed as part of this session.

A post-panel speaker Q&A will be held at the Integral Ad Science booth (Hall 6, stand E050) from 17.00 to 17.45 followed by drinks. Please register for the Q&A session as space is limited.


Simon Halstead – Chair of the Programmatic Trading Committee, IAB Europe and Senior Director Exchanges and Supply at Verizon Media

Simon is Chair of IAB Europe’s Programmatic Trading Committee and has been involved in the programmatic industry since 2011.  In his role as Head of Open Demand for Verizon Media, Simon leads sales efforts to Advertisers, Agencies and Independent buyers and technology partners working with Oath Programmatic Exchanges, working with teams in regional and in major EMEA markets. Prior to Verizon Media, Simon worked at Microsoft and a number of Media buying agencies and Sales Houses.


Dr. Daniel Knapp – Chief Economist, IAB Europe
Dr. Daniel Knapp is an advertising and media analyst with more than 15 years of international experience. He has served in leadership roles spanning market analysis, strategic advisory, and business intelligence.He is Chief Economist at IAB Europe. Previously he was Executive Director at IHS Markit (NASDAQ: INFO), overseeing the company’s global advertising & media research, consulting and forecasting practice. Daniel’s key research areas span all domains of digital advertising, TV and video, platform economics, data strategies and the business application of AI/ML technologies. He also is former adviser to the European Commission on a groundbreaking report on the media published in March 2019. Daniel holds a PhD from the London School of Economics (LSE) on the sociology of algorithms and the datafication of media.

Anna Forbes – General Manager, UK at The Trade Desk
Anna oversees all aspects of the UK office, including growing the footprint across EMEA in Sales, Marketing and Client Engagement. Prior to joining Marchex, Anna has led sales organizations for innovative advertising technology companies across a number of disciplines: contextual, native, video, mobile, programmatic and attribution analytics.Most recently, Anna served as the EMEA Sales Director at AppNexus, and as COO at Brainient. Anna is an active member of the UK Internet Advertising Bureau and a regular speaker at industry events with the IAB and the Digital Advertising Women’s Network. Anna has a BSc (Hons) in International Management from University of Manchester, Institute of Science and Technology.

Clementina Piazza- Programmatic Director for EMEA at Integral Ad Science
Clementina Piazza is Programmatic Director for EMEA at Integral Ad Science. Her focus isto support and develop IAS programmatic offering for the region. Clementina comes to IAShaving previously worked on the DSP side, the latest being Amazon Advertising Platform, working both across the UK and EMEA.

David Goddard – Vice President, Global Programmatic Strategy, BBC Global News
David is the Vice President, Global Programmatic Strategy at BBC Global News and is responsible for the strategy and development of global programmatic advertising across the portfolio of BBC properties represented by Global News LimitedPrior to the BBC David was responsible for Programmatic Trading at Gumtree, Ebay inc, at the infancy of programmatic trading in the UK, setting up the Programmatic Direct offering in 2011.David is also a Member of IAB Europe’s Programmatic Trading Committee. IAB Europe’s Programmatic Trading Committee aims to help Publishers, Agencies and Advertisers increase their understanding of the programmatic ecosystem and the impact it is having on digital advertising.

Matt BMatt Bennathan- Senior Director, Channel Partnerships, International, Oracle Data Cloud
With 20 years of experience in marketing to consumers, Matt strongly believes in leveraging  data-driven insights to make more informed advertising decisions. Specialising in programmatic with leadership roles at eXelate, Nielsen Marketing Cloud, and Oracle, Matt pioneered the UK  market. He was recognised with prestigious awards including The Drum Digital Trading Awards  “Most Effective Use of Data” in 2016. The Drum independently voted Matt as a “Digerati”  within the top 100 UK Digital Advertising leaders in 2017. Matt earned an MBA from Warwick Business School and speaks regularly at industry events.


For more information please contact
Marie-Clare Puffett