IAB Europe Programmatic Seminar at DMEXCO - Wednesday 11th September at 16.00 - Seminar room 7

Programmatic Trading Trends in Europe
Seminar room 7 , hall 5.1- 11th September at 16.00-16.45

In this seminar, IAB Europe’s Programmatic Trading Committee will bring together a panel of industry leaders and disruptors to explore how the programmatic trading landscape is evolving across Europe and how key trends such as programmatic audio are driving adoption in an ever-changing media consumption landscape.

The results of IAB Europe’s much-anticipated and industry benchmark studies, European Programmatic Market Sizing and Attitudes to Programmatic Advertising will be revealed as part of this session.

Moderator:

	Simon Halstead - Chair of the Programmatic Trading Committee, IAB Europe and Senior Director Exchanges and Supply at Verizon Media Simon is Chair of IAB Europe's Programmatic Trading Committee and has been involved in the programmatic industry since 2011.  In his role as Head of Open Demand for Verizon Media, Simon leads sales efforts to Advertisers, Agencies and Independent buyers and technology partners working with Oath Programmatic Exchanges, working with teams in regional and in major EMEA markets. Prior to Verizon Media, Simon worked at Microsoft and a number of Media buying agencies and Sales Houses.
Panelists:
	Dr. Daniel Knapp - Chief Economist, IAB Europe Dr. Daniel Knapp is an advertising and media analyst with more than 15 years of international experience. He has served in leadership roles spanning market analysis, strategic advisory, and business intelligence.He is Chief Economist at IAB Europe. Previously he was Executive Director at IHS Markit (NASDAQ: INFO), overseeing the company’s global advertising & media research, consulting and forecasting practice. Daniel’s key research areas span all domains of digital advertising, TV and video, platform economics, data strategies and the business application of AI/ML technologies. He also is former adviser to the European Commission on a groundbreaking report on the media published in March 2019. Daniel holds a PhD from the London School of Economics (LSE) on the sociology of algorithms and the datafication of media.
	Anna Forbes - General Manager, UK at The Trade Desk Anna oversees all aspects of the UK office, including growing the footprint across EMEA in Sales, Marketing and Client Engagement. Prior to joining Marchex, Anna has led sales organizations for innovative advertising technology companies across a number of disciplines: contextual, native, video, mobile, programmatic and attribution analytics.Most recently, Anna served as the EMEA Sales Director at AppNexus, and as COO at Brainient. Anna is an active member of the UK Internet Advertising Bureau and a regular speaker at industry events with the IAB and the Digital Advertising Women’s Network. Anna has a BSc (Hons) in International Management from University of Manchester, Institute of Science and Technology.
	Simon Baker - Programmatic Lead EMEA, Bloomberg Media Group Simon Baker has been at Bloomberg for over ten years, during which time he has worked across digital media in various commercial roles. As Programmatic Lead for EMEA, he is currently responsible for driving programmatic revenue growth across the Europe, Middle East and Africa region.Previously, Simon held positions as International Online Sales Director for EMEA and Head of Mobile for EMEA and APAC at Businessweek Magazine, before its 2009 acquisition by Bloomberg L.P. His career in the media industry started with roles at Mediacom, Mediavest and The Financial Times.At the weekend you'll find Simon out running, fishing or supporting his local football team with his son Benjamin.
	Clementina Piazza- Programmatic Director for EMEA at Integral Ad Science Clementina Piazza is Programmatic Director for EMEA at Integral Ad Science. Her focus isto support and develop IAS programmatic offering for the region. Clementina comes to IAShaving previously worked on the DSP side, the latest being Amazon AdvertisingPlatform,working both across the UK and EMEA.
	David Goddard - Vice President, Global Programmatic Strategy, BBC Global News David is the Vice President, Global Programmatic Strategy at BBC Global News and is responsible for the strategy and development of global programmatic advertising across the portfolio of BBC properties represented by Global News LimitedPrior to the BBC David was responsible for Programmatic Trading at Gumtree, Ebay inc, at the infancy of programmatic trading in the UK, setting up the Programmatic Direct offering in 2011.David is also a Member of IAB Europe's Programmatic Trading Committee. IAB Europe's Programmatic Trading Committee aims to help Publishers, Agencies and Advertisers increase their understanding of the programmatic ecosystem and the impact it is having on digital advertising.
	Matt Bennathan- Senior Director, Channel Partnerships, International, Oracle Data Cloud With 20 years of experience in marketing to consumers, Matt strongly believes in leveraging  data-driven insights to make more informed advertising decisions. Specialising in programmatic with leadership roles at eXelate, Nielsen Marketing Cloud, and Oracle, Matt pioneered the UK  market. He was recognised with prestigious awards including The Drum Digital Trading Awards  “Most Effective Use of Data” in 2016. The Drum independently voted Matt as a “Digerati”  within the top 100 UK Digital Advertising leaders in 2017. Matt earned an MBA from Warwick Business School and speaks regularly at industry events.