The Economic Trends forum offers market analysis and industry insights for our corporate members and network of National IABs. Led by Dr. Daniel Knapp, IAB Europe’s Chief Economist, the forum is an event that members can attend in person or online. Previous forums have covered topics including Connected TV, Audio and 2020 Trends. It’s a great opportunity for members to meet, discuss and learn the stats and facts relating to the industry’s hottest topics.
The next Forum will be focused on Digital OOH on 25th February at 15.30 CET / 14.30 GMT. Daniel will present the trends, developments, challenges and opportunities in digital OOH for advertising. There will also be the opportunity to ask Daniel questions after his presentation.