IAB Europe’s Chief Economist, Daniel Knapp, will be presenting at d3con 2020, details of his session and the event are below.
Daniel Knapp, Chief Economist, IAB Europe
Excavating Tomorrow: What algorithms tell us about the future of advertising
Since the advent of programmatic, digital advertising is powered by an algorithmic infrastructure.
But control and understanding of these algorithms is scarce.
This presentation encourages to take a step back from daily practice and looks at what we as advertising professionals should know about the algorithmic economy.
About d3con 2020
d3con will be celebrating its 10th birthday in 2020. Starting off in 2011 as the first conference in Germany for programmatic advertising, it has been a market and opinion leader from the beginning.
Today 2,000 decision-makers attend the world‘s largest specialist conference in the sector, and we are once again expecting a record number of top advertisers to attend d3con for its anniversary edition:
- bon prix
- Burger King
- Hugo Boss
- Mont Blanc
- Thomas Cook
A ticket discount is available to IAB Europe members – please contact Marie-Clare (email@example.com) for details.