Education & Training Committee

We are raising standards in education at pan-European level and support its development in collaboration with our members and partners. Our Education & Training Committee oversees, guides and assesses training efforts across Europe.

Committee Focus

 The IAB Europe Education & Training Committee (ETC) aims to bridge the gap between national IABs and private training centres. In doing so, IAB Europe and its members will help raise digital skills in Europe and thus contribute to a more thriving market for all parties involved. Another chief objective of this Committee is to support training endeavours led by national IABs and lay the groundwork for economies of scale in this field across Europe. The ETC is also running a successful Endorsement Programme for courses and training materials developed by corporate and national IAB members, provided they meet a certain set of quality and content requirements.

Committee Chair and Vice-Chair

Chair: Neslihan Olcay, CEO, Wavemaker Global Turkey / IAB Turkey
Vice-Chair: Shuvo Saha, Director, Google Digital Academy, Google

Interested in joining the Education & Training Committee?

For more information on the Education & Training Committee please contact:
Marie-Clare Puffett (puffett [at] and Helen Mussard (mussard [at]

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